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Marketing Communications Specialist

2 months ago

Perth, Western Australia RAC of WA Full time
About RAC of WA

RAC of WA is one of the most iconic and trusted brands in Western Australia, with over 1.3 million members.

We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be 'The driving force for a better WA.'

Job Title: Marketing Manager - Home Services

A 12 month max term opportunity exists for a Marketing Manager - Home Services to join the Brand & Marketing team within the Member Value and Connection division.

You will play a key role in planning, developing, and executing marketing communication strategies for our home services products.

You will lead all product marketing, working closely with product managers & business unit stakeholders, the wider brand and marketing teams, and external agencies to achieve marketing and commercial objectives.

Key Responsibilities:
  • Drive marketing communication activities to achieve Home Services targets, support related products and new product development.
  • Develop and Implement the Home Services marketing plans, aligned with annual product and business strategy.
  • Support product development and implement GTM strategy for products developed through the Motoring Innovation & Strategy team.
  • Oversee the monthly business performance review and ensure on-brand output is delivered on time, within budget, and meets targets.
  • Build and maintain relationships with key internal stakeholders as well as advertising agency representatives.
  • Identify opportunities for marketing improvement through competitor analysis, data-driven insights, and awareness of marketing and media trends.
  • Manage the tracking and coordination of the Home Services marketing and communication budget, providing performance recommendations.
  • Monitor and review the effectiveness of campaigns, ensuring continuous improvement through analysis and ROI assessment.
Requirements:
  • Proven experience in marketing communication, strategy development, campaign coordination, and advertising with a results-driven approach.
  • Strong stakeholder management skills with the ability to collaborate and build relationships with a variety of individuals.
  • Experience effectively managing marketing budgets.
  • Expert planning and prioritisation skills with the ability to meet organisational goals.
  • Familiarity with digital marketing channels, including Sitecore and related analytics.
  • Strategic mindset with the ability to foresee future possibilities and translate them into actionable strategies.
  • Tertiary qualifications in Marketing or a related discipline.
What We Offer:
  • A workplace culture where our people feel valued, respected, and empowered.
  • Work in flexible ways that meet work-life commitments and support wellbeing.
  • Professional career development and training.
  • Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services.
  • Be part of a purpose-led organisation that gives back to the WA community.
  • Opportunities for community engagement and corporate volunteering.
  • A very active Social Club – join one of the most active social clubs in Perth with over 900 members.

Please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume.

$90,000 - $110,000 per annum based on location and experience.