Marketing Campaign Specialist, Motoring Services

2 weeks ago


Perth, Western Australia RAC WA Full time

We are seeking a highly motivated Marketing Campaign Specialist to join our team at RAC WA. As a key member of our Brand & Marketing team, you will be responsible for supporting the Marketing Manager (Motoring) in planning, developing, and executing marketing communications strategies for our Motoring products and services.

With over 1.3 million members, RAC WA is one of Western Australia's most iconic and trusted brands. Our purpose-led member organisation strives to create greater value for our members and deliver on our purpose to be 'The driving force for a better WA.'

As a Marketing Campaign Specialist, you will play a crucial role in supporting the Marketing Manager across all motoring products to deliver marketing campaigns and communications activities that achieve our targets. This includes:

  • Collaborating with the Marketing Manager to develop and implement marketing communications strategies for our Motoring products and services.
  • Supporting the launch of new products and services, as required, to ensure successful market penetration.
  • Coordinating the briefing, production, and distribution of marketing materials, including social media campaigns and direct and own channel content.
  • Ensuring high-quality, on-brand output that meets deadlines and budget constraints, while contributing to the achievement of sales and retention targets.
  • Maintaining and updating motoring content on our intranet and website to ensure consistency and accuracy.
  • Building and maintaining relationships with key internal stakeholders, creative and media agency representatives, and other external partners.
  • Reporting on the success of marketing initiatives, leveraging insights to drive continuous improvement and optimisation.

We are looking for a talented Marketing Campaign Specialist with:

  • Relevant experience in a Marketing role, preferably in a fast-paced environment.
  • End-to-end campaign management experience, with a proven track record of delivering successful marketing campaigns.
  • A strong understanding of marketing theory and strategy, with a focus on driving business results.
  • Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner.
  • A high level of organisation, attention to detail, and excellent time management skills, with the ability to multitask in a deadline-driven environment.
  • Demonstrated problem-solving and critical thinking skills, with the ability to adapt to changing circumstances and priorities.
  • Proficiency in Microsoft Office suite, especially with Word, Excel, and PowerPoint.
  • Tertiary qualifications in Marketing or a related discipline, although not essential.

We offer a competitive salary range of $65,000 - $80,000 per annum, depending on experience, as well as a range of benefits, including:

  • A workplace culture that values and empowers our people.
  • Flexible working arrangements that support work-life balance and wellbeing.
  • Professional career development and training opportunities.
  • Free Roadside Assistance and discounts on RAC WA products and services.
  • Opportunities for community engagement and corporate volunteering.
  • A very active Social Club, with over 900 members in Perth.

To apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position, along with your resume. Applications close on Thursday, 7th November 2024.



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