Strategic Marketing Leader for Home Services

2 weeks ago

Perth, Western Australia RAC of WA Full time

As a prominent member organisation in Western Australia, RAC of WA is dedicated to creating value for its members and delivering on its purpose to be 'the driving force for a better WA.'

The Brand & Marketing team within the Member Value and Connection division has an exciting opportunity for a Marketing Manager - Home Services to join their ranks. This 12-month position will play a key role in planning, developing, and executing marketing communication strategies for home services products.

In this pivotal role, you will lead all product marketing efforts, working closely with product managers, business unit stakeholders, the wider brand and marketing teams, and external agencies to achieve marketing and commercial objectives.

Main Responsibilities:

  • Drive marketing communication activities to achieve Home Services targets, support related products, and new product development.
  • Develop and implement Home Services marketing plans, aligned with annual product and business strategy.
  • Support product development and implement GTM strategy for products developed through the Motoring Innovation & Strategy team.
  • Oversee monthly business performance reviews and ensure on-brand output is delivered on time, within budget, and meets targets.
  • Build and maintain relationships with key internal stakeholders and advertising agency representatives.
  • Identify opportunities for marketing improvement through competitor analysis, data-driven insights, and awareness of marketing and media trends.
  • Manage the tracking and coordination of the Home Services marketing and communication budget, providing performance recommendations.
  • Monitor and review campaign effectiveness, ensuring continuous improvement through analysis and ROI assessment.

What We're Looking For:

  • Proven experience in marketing communication, strategy development, campaign coordination, and advertising with a results-driven approach.
  • Strong stakeholder management skills with the ability to collaborate and build relationships with various individuals.
  • Experience effectively managing marketing budgets.
  • Expert planning and prioritisation skills with the ability to meet organisational goals.
  • Familiarity with digital marketing channels, including Sitecore and related analytics.
  • Strategic mindset with the ability to foresee future possibilities and translate them into actionable strategies.
  • Tertiary qualifications in Marketing or a related discipline.

Why Join Us:

  • A workplace culture where our people feel valued, respected, and empowered.
  • Flexible work arrangements that support work-life balance and wellbeing.
  • Professional career development and training opportunities.
  • Free Roadside Assistance and discounts on RAC products and services.
  • A chance to be part of a purpose-led organisation that gives back to the community.
  • Opportunities for community engagement and corporate volunteering.
  • An active Social Club with over 900 members.

To succeed in this role, you should have a proven track record in marketing and leadership, excellent communication and project management skills, and a strong understanding of digital marketing channels.

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