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Senior Product Marketing Lead
2 weeks ago
About Us
Job OpportunityWe are seeking a seasoned marketing professional to lead our go-to-market strategy, product positioning, and sales enablement.
- Define and refine our offerings' value propositions based on customer feedback, market research, and competitor analysis.
- Craft compelling messaging for use by sales, demand generation, content, and customer success teams.
- Continually evaluate and optimize messaging to empower our sales teams to present the right message and materials to the right buyers at the right time.
- Create engaging content and tools to enhance deal velocity and win rates.
- Train the sales team during regular learning sessions.
- Develop industry-specific and persona-based content to influence decision makers at target accounts.
- Pitch and present Service Channel's value proposition to customers, prospects, and partners in videos, webinars, and events.
- 4+ years of experience in product marketing or sales enablement in the B2B SaaS space.
- Excellent writing and presentation skills with a knack for storytelling and simplifying complex ideas.
- Proven understanding of a complex B2B SaaS sales process with multiple stakeholders.
