Product Marketing Manager

3 weeks ago

Brisbane, Queensland, Australia Forwood Safety Full time

Join to apply for the Product Marketing Manager role at Forwood Safety.

We're looking for a Product Marketing Manager to join Forwood. This role is fully remote and open to applicants across Australia, as well as in New Zealand, Southeast Asia, and the West Coast of North America. Forwood is seeking an experienced Product Marketing Manager to lead go-to-market strategy and product positioning across our software solutions. This role sits at the intersection of Product, Marketing, and Sales and plays a key part in ensuring our products are clearly understood, effectively launched, and fully adopted by customers.

You'll work closely with cross-functional teams to translate product capabilities into compelling narratives and enablement materials that support customer adoption and revenue growth. From developing messaging frameworks to creating collateral that supports Sales and Customer Success, you'll help ensure our value proposition is clearly communicated across every touchpoint.

Responsibilities
  • Lead go-to-market strategy for all major product and feature launches.
  • Develop clear, differentiated messaging and positioning across the product suite.
  • Create comprehensive GTM kits including sales decks, one-pagers, demo scripts, objection handlers, and internal briefs.
  • Enable Sales and Customer Success teams with the right tools, training, and collateral to drive adoption and increase win rates.
  • Collaborate closely with Product, Engineering, and GTM teams to align roadmap priorities with market opportunities and user needs.
  • Conduct competitive and market research to refine positioning and sharpen sales narratives.
  • Identify friction in the buyer journey and produce assets to support pipeline acceleration.
  • Partner with Demand Generation and Brand teams to ensure consistent messaging across campaigns, content, and the website.
  • Track and analyse product marketing effectiveness across adoption, enablement usage, and pipeline performance.
  • Champion our value proposition internally and help unify messaging across the organisation.
About you
  • 6+ years of experience in B2B SaaS, including 3+ years in a dedicated product marketing role.
  • Proven track record of leading successful product and feature launches.
  • Strong storytelling and copywriting skills, with the ability to simplify complex technical concepts into customer-centric narratives.
  • Demonstrated experience creating sales enablement content and go-to-market collateral.
  • Excellent cross-functional collaboration skills, particularly with Product, Sales, and Customer Success teams.
  • Analytical mindset with a focus on impact, outcomes, and continuous improvement.
  • Familiarity with competitive analysis, market intelligence, and enterprise buyer journeys.
  • Able to manage multiple priorities and stakeholders in a fast-paced, high-growth environment.
  • Bonus points for experience in:
    • Safety, compliance, or industrial software sectors
    • Enterprise sales enablement or onboarding
    • Account-based marketing (ABM) and multi-stakeholder buying processes
Why join Forwood

At Forwood, we're on a mission to eliminate fatalities in high-risk industries through innovative, data-driven software solutions. You'll be joining a collaborative and purpose-driven team, with the opportunity to have a real-world impact while growing your career in a remote-first environment.

Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Public Safety
#J-18808-Ljbffr

  • Product Manager

    2 weeks ago

    Brisbane, Queensland, Australia Product And Technology Full time

    **Job no**: 526406TK**Brand**: Product and Technology**Work type**: Full time**Location**: Queensland**Categories**: Information & TechnologyAt Flight Centre Travel Group (FCTG) our purpose is to 'open up the world for those who want to see'. Every day, we give people all around the world the opportunity to experience something amazing - travel**Lead the...

  • Technical Product Manager

    2 weeks ago

    Brisbane, Queensland, Australia Product And Technology Full time

    **Job no**: 525875NS**Brand**: Product and Technology**Work type**: Full time**Location**: Queensland**Categories**: Information & TechnologyAt** Flight Centre Travel Group (FCTG)** our purpose is to 'open up the world for those who want to see'. Every day, we give people all around the world the opportunity to experience something amazing - travelAs the...

  • Marketing Manager

    1 week ago

    Brisbane, Queensland, Australia Lagent Marketing Full time

    **RESPONSIBILITIES**:- Develop and implement marketing strategies for the company's services, including web design, SEO, content marketing, and digital marketing- Collaborate with the team to understand the technical aspects of our services and how to effectively market them to clients- Plan and execute advertising and promotional campaigns for the services...

  • Product Marketing Manager

    1 week ago

    Brisbane, Queensland, Australia Ray White Full time

    As a Product Marketing Manager at LMG, you will play a crucial role in driving our product marketing and change management strategies. You will be responsible for crafting compelling messaging, managing go-to-market processes, overseeing organisational changes, and enabling education, distribution and recruitment teams to effectively communicate the value of...

  • Product Marketing Manager

    2 weeks ago

    Brisbane, Queensland, Australia Embedded Hr Full time

    Bring your wow factor- Drive revenue growth through exciting campaigns- Dynamic global companyOur client is a global leader in sustainable consumer household products who is committed to providing customers with environmentally friendly solutions that improve their lives and protect the planet.We are looking for a talented Marketing Manager to join the...

  • Product Marketing Manager

    2 weeks ago

    Brisbane, Queensland, Australia Talent International Full time

    australia brisbane permanent au$130000 - au$150000 per annum + including super per annumTalent International is searching for an experienced Product Marketing Manager to join our client, an International Mining Company based in Eight Mile Plains, Brisbane on a Permanent Basis.// Permanent Role// 2 Days WFH Per Week// Eight Mile Plains, Brisbane LocationThe...

  • Product Marketing Manager

    2 weeks ago

    Brisbane, Queensland, Australia Forwood Safety Full time

    Forwood is seeking an experienced **Product Marketing Manager** to lead go-to-market strategy and product positioning across our software solutions. This role sits at the intersection of Product, Marketing, and Sales and plays a key part in ensuring our products are clearly understood, effectively launched, and fully adopted by customers.You'll work closely...

  • Product Marketing Manager

    2 weeks ago

    Brisbane, Queensland, Australia Gybe Consulting Pty Ltd Full time

    Newly created position to drive success of private label and exclusive brands- Work within a high performance, innovative, collaborative team**About our Client**Gybe Consulting are partnering with a high profile, much loved Consumer brand on a Product Marketing Manager role. This exciting, newly created role will be driving the success of private label and...

  • Product Marketing Manager

    2 weeks ago

    Brisbane, Queensland, Australia beBeeMarketing Full time $90,000 - $125,000

    Product Marketing Specialist">Our team is looking for a Product Marketing Specialist to lead the development and execution of marketing strategies that drive sales, retention, and growth. As a key member of our team, you will work closely with cross-functional teams to deliver results.This role involves developing go-to-market strategies, managing campaigns...

  • Product Marketing Manager

    2 weeks ago

    Brisbane, Queensland, Australia Tes Global Full time

    We power schools and enable great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education.As a company, we have evolved significantly, and so has the Marketing function. Tes is now beginning a new era that brings together many separate products and delivers a level of value to schools that hasn't...