Strategic Product Marketing Lead

4 days ago

Brisbane, Queensland, Australia beBeeMarketing Full time US$100,700 - US$186,900
About Our Ideal Candidate

The Senior Product Marketing Manager will lead our go-to-market strategy, product positioning and messaging, and sales enablement.

This is a unique opportunity to establish in new and existing markets why we are the preferred partner for transforming facilities management as we introduce new AI-powered solutions.

  • Define how we position our offerings, value propositions, and differentiators based on customer feedback, market research, and competitor analysis.
  • Craft concise and compelling solution messaging for use by sales, demand generation, content, and customer success teams.
  • Continually look for ways to test and optimize messaging to enable our sales teams to present the right message and materials to the right buyers at the right time.
  • Create sales enablement content and tools to improve deal velocity and win rates.
  • Train the sales team during sales kickoff and continuous learning sessions.
  • Bespoke industry-specific and persona-based content to influence high-level decision makers and influencers at target accounts.
  • Pitch and present our value, vision, and solutions to customers, prospects, and partners in videos, webinars, and at events.
  • Champion new innovations by coordinating cross-functional go-to-market launch activities from conception to execution.
  • Create public facing pitch decks, web pages, videos, demo talk tracks, and more.
  • Gain an intimate knowledge of business problems faced by our customers to help them understand 'Why Us'.
  • Collect and analyze competitor and industry trends to inform product priorities and identify opportunities to grow market share.
Key Responsibilities:
  • Market Positioning: Define how our offerings, value propositions, and differentiators are perceived in the market.
  • Solution Messaging: Craft concise and compelling messaging for use by sales and marketing teams.
  • Sales Enablement: Create content and tools to improve deal velocity and win rates.
  • Customer Advocacy: Gain an intimate knowledge of business problems faced by our customers.
  • Competitor Analysis: Collect and analyze competitor and industry trends.

We offer a dynamic and collaborative work environment where you can grow professionally and personally. As part of our team, you will have access to cutting-edge technology and innovative solutions.

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