Head of Integrated Product Marketing

This isn't just another marketing job. You'll lead a transformation-shaping A&G's product marketing into a commercially accountable, integrated powerhouse. For candidates who thrive on meaningful impact and strategic influence, this offers a rare opportunity to define and drive a high-performing function.

Work across a diverse insurance portfolio (car, home, pet, travel, motorcycle, roadside), and engage with leading Australian brands like Budget Direct, Coles, ING, Qantas and Virgin Money. You'll navigate complex regulatory frameworks (APRA, ASIC, DDO, PDS), offering unparalleled experience in balancing commercial judgment with governance.

Lead a team of Marketing and Senior Marketing Managers, introducing an outcome-focused "playbook" and cadence of performance reviews, pricing conversations and product ownership. Ideal for leaders who love to mentor, coach and elevate capability in a team, especially across areas like pricing and commercial acumen.

As Head of Integrated Product Marketing, you'll partner with Pricing, Product, Underwriting, Analytics, SEO, Brand and Automation teams-leading strategic alignment across multiple functions. It's a chance to build enterprise-wide influence and demonstrate stakeholder leadership.

A&G is known for its "A&G Way" - a high-performance, high-integrity culture that invests in its people. Employees enjoy professional development, long-term job security, competitive remuneration and the opportunity to work with purpose, in a supportive environment.

You'll implement data-led, test-and-learn strategies to improve lead generation, reduce acquisition costs, and optimise channel mix (digital, affiliate, influencer, partnerships). Plus, there's opportunity to lead Al and automation integration-ideal for marketers who move fast and deliver disruption.

What you'll do

The Head of Integrated Product Marketing is a senior leadership position responsible for reshaping and driving the strategic direction, operational discipline and performance of product marketing across Auto & General's entire insurance portfolio. This position exists to transform a traditionally campaign-focused team into a unified, commercially accountable, and product-aligned marketing function—delivering smarter go-to-market strategies, deeper integration with pricing and underwriting teams, and stronger risk and compliance standards.

Reporting into the GM of Marketing, Automation & Loyalty, the position leads a team of six Senior and Marketing Managers, with a mandate to:

• Establish new ways of working through a marketing "playbook" that standardises performance meetings, pricing conversations and end-to-end product marketing ownership
• Embed marketing into the broader business, particularly product, pricing and underwriting, to enable more sophisticated, data-informed marketing execution
• Drive consistency and accountability, ensuring that all campaigns and product strategies are underpinned by performance metrics, compliance requirements and strong cross-functional collaboration
• Uplift capability across the team, many of whom have deep campaign experience but less exposure to commercial levers like pricing, segmentation and conversion impact

What you'll need

• 10+ years' experience in Direct, Product and CRM marketing, ideally in large, complex, matrixed organisations
• Proven track record of delivering performance-focused, through-the-line (TTL) campaigns across digital, sponsorship, brand and direct channels
• Experience leading senior marketers, particularly in transforming a campaign-execution team into a commercially accountable product marketing function
• Ability to design and implement new ways of working, including performance meeting cadences, pricing conversations and product ownership frameworks

About the company

Auto & General (A&G) is one of Australia's fastest-growing general insurance providers, offering a broad range of products including car, home, pet, travel, motorcycle insurance and roadside assistance. Founded in 2000 and headquartered in Toowong, QLD, A&G supports well-known brands such as Budget Direct, Coles Insurance, ING, Qantas and Virgin Money. With a purpose to safeguard a brighter future for their customers, people and communities, the business fosters a high-performance, high-integrity culture known as "The A&G Way." Employees are supported with strong development opportunities, job security and a clear focus on delivering commercial results with purpose and accountability.

Gybe Consulting is recruiting this opportunity on behalf of Auto & General. For a confidential discussion, please contact Michael Johns on |