Ecommerce Digital Optimization Specialist

1 day ago

Sydney, New South Wales, Australia beBeeDigital Full time $100,000 - $120,000

At Modibodi, we're dedicated to enhancing lives around the world through innovative, protective, and sustainable apparel. Our mission is to empower people through thoughtfully designed products that offer comfort, confidence, and care physically, emotionally, and ethically.

We're a fast-growing company looking for passionate changemakers to join our team. If you're excited by data, experimentation, and the power of digital to drive impact, this is your opportunity to shape the future of ecommerce with us.

About the Role:

In this newly created position, you'll play a pivotal part in enhancing the performance of our global ecommerce platforms. You'll be responsible for optimizing the customer journey across multiple Shopify stores, driving conversion rates, and increasing revenue.

This is a hands-on, data-driven role where your insights and experimentation will directly influence business growth and customer satisfaction.

We're on a journey to build a high-performing, supportive team where trust, collaboration, and shared goals drive everything we do. We take accountability for our work, but we never do it alone - we lift each other up, share in our successes, and support one another through challenges.

Responsibilities:
  • Develop and execute a digital optimization strategy and roadmap to improve conversion rates and revenue.
  • Lead A/B and multivariate testing initiatives from hypothesis to implementation and reporting.
  • Analyze customer behavior using tools like Google Analytics 4 and Microsoft Clarity to uncover friction points and opportunities.
  • Collaborate with user experience (UX) and user interface (UI) designers to enhance usability, accessibility, and mobile optimization.
  • Optimize key touchpoints in the customer journey, including navigation, checkout, and landing pages.
  • Implement personalization strategies and dynamic content to improve engagement and relevance.
  • Work cross-functionally with CRM, Paid Media, Trade, and Marketing teams to align digital optimization efforts with broader business goals.
  • Report on key digital optimization metrics and share actionable insights with stakeholders.
Requirements:
  • 3-5 years of experience in digital optimization, ecommerce optimization, or digital experimentation.
  • Proven success in running A/B tests and improving website performance.
  • Proficient with Shopify, Google Analytics 4, and digital optimization tools such as Optimizely, VWO, or Visually.io.
  • Strong understanding of UX principles, customer psychology, and digital behavior.
  • Analytical and data-driven, with a structured approach to problem-solving.
  • Comfortable working in a fast-paced, direct-to-consumer (D2C) ecommerce environment.
  • Excellent communicator with strong stakeholder management skills.
  • Experience with personalization tools (e.g., Rebuy, Fast Simon) and international ecommerce is a plus.
  • Background in fast-moving fashion or retail brands will be highly regarded.

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