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Ecommerce Performance Enhancement Specialist
2 weeks ago
The Conversion Rate Optimization Manager plays a pivotal role in enhancing the performance of ecommerce platforms.
This is a hands-on, data-driven role where your insights and experimentation will directly influence business growth and customer satisfaction.
- Work with leadership and agency partners to define and execute a CRO strategy and roadmap to improve conversion rates and revenue.
- Configure and report on A/B tests and personalization initiatives, in alignment with CRO strategy and roadmap.
- Analyze customer behavior using tools like GA4, MS Clarity, and Triple Whale to uncover friction points and opportunities.
- Collaborate with UX/UI designers to enhance usability, accessibility, and mobile optimization.
- Optimize key touchpoints in the customer journey, including navigation, checkout, and landing pages.
- Implement personalization strategies and dynamic content to improve engagement and relevance.
- Work cross-functionally with CRM, Paid Media, Trade, and Marketing teams to align CRO efforts with broader business goals.
- Report on key CRO metrics and share actionable insights with stakeholders.
The ideal candidate has 3–5 years of experience in CRO, ecommerce optimization, or digital experimentation. They should have proven success in running A/B tests and improving website performance.
