Product Marketing Strategist

1 month ago

Sydney, New South Wales, Australia Reward Gateway Full time

Unlock Your Potential as a Product Marketing Strategist


We are seeking an experienced Product Marketing Strategist to join our successful APAC marketing team. This pivotal role offers numerous development opportunities as we continue to grow the business.



About Us

Reward Gateway, a leading digital platform, connects over 60 million users, 2 million partner merchants, and nearly 1 million corporate clients across 45 countries. Our mission is to make the world a better place to work and achieve this by working collaboratively with our Product, Marketing, Sales, and Client Success teams.



Your Role in Our Mission

We're looking for a seasoned Product Marketing & Sales enablement Manager to increase awareness, adoption, and engagement for new and existing products. As a key member of our APAC marketing team, you will develop product positioning, go-to-market plans, and enable our Sales and Client Success teams to bring our product story to life in the market and maximize product growth potential.



Key Responsibilities

  • Lead new product and partnership launches, working cross-functionally with key stakeholder groups, to deliver on key goals and product growth metrics across the full product lifecycle.
  • Own and continually test and optimize product positioning and go-to-market messaging.
  • Lead and optimize market, competitor, and customer insight gathering and analysis to inform ongoing product development, campaigns, and sales enablement.
  • Develop and lead Sales and Client Success enablement programs, product marketing campaigns, and communications programs to support new and existing product sales.
  • Develop and implement partnerships marketing programs across channel and product partnerships.
  • Lead and maximize product showcase opportunities at major Reward Gateway owned and sponsored events.
  • Continuously track and report on performance of product marketing campaigns and use key learnings to increase ROI.


Requirements

To succeed in this role, you will need:



  • Experience in product marketing for B2B solutions (B2B2C desirable), ideally working with complex product portfolios in a B2B environment.
  • Experience in developing and managing sales enablement programs.
  • Excellent storytelling skills with experience crafting product positioning and sales narratives that distill what really matters to a customer in a meaningful way.
  • Strong analytical and growth mindset with the ability to analyze and interpret market and competitor intelligence to identify market and product growth opportunities and optimize results.
  • Experience with content creation across a range of formats and channels (including user videos).
  • Strong sense of ownership and ability to work cross-functionally and effectively collaborate with different key stakeholder groups.
  • Partnership marketing experience desirable.
  • Proficiency with marketing automation platforms (ideally Hubspot) and Salesforce CRM.


Benefits

We offer a comprehensive benefits package, including:



  • A flexible vacation plan of up to 45 days per year.
  • $750 a year Wellbeing Allowance.
  • Professional development books, e-books, podcasts.
  • Substantial bonus payments for a number of life events.
  • Employee, friends, and family discounts across hundreds of retail, hospitality, and lifestyle brands.
  • Over 70 other benefits and perks within our benefits centre.


Location

This role is based in our Sydney office, with flexible, hybrid working options available.



Salary

The salary for this role is approximately $120,000 - $150,000 per annum, depending on experience.

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