Customer Experience Manager

1 week ago


Richmond, Australia REA Group Full time

About the Role:

The Lifecycle Campaign Specialist is a key member of the Audience & Marketing team within the REA Group.

As a specialist in customer experience, you will be responsible for creating and delivering personalized omni-channel programs that drive audience awareness, engagement, and conversion.

  • Plan and execute cross-channel customer marketing campaigns, leveraging our marketing automation platforms (Salesforce Marketing Cloud and Braze).
  • Develop and optimize messaging and communications to build a seamless customer journey.
  • Collaborate with customer Product, GTM, CX, and sales teams to drive awareness of products and reach revenue targets.
  • Analyze campaign performance and share actionable insights with the team and broader REA group.

About the Team:

The Lifecycle and Engagement team is dedicated to driving audience awareness, engagement, and conversion through personalized marketing efforts.

We're a high-performing team that's passionate about innovation and making a real impact.



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