Digital Marketing Specialist
1 month ago
Lifecycle Campaign Specialist Role
We're REA Group, a leading global digital business specialising in property.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care.
The Lifecycle Campaign Specialist role sits within the Lifecycle and Engagement team which is part of Audience & Marketing.
The purpose of the team is to drive audience awareness, engagement and conversion leveraging our marketing technology to deliver personalised omni-channel programs that support our audiences at all stages of their journey.
We help the organisation to achieve its purpose of 'changing the way the world experiences property' by engaging and retaining our audiences and helping them along their property journey.
This role focuses on building deeper relationships with our customer audience, unlocking incremental value for them and their business.
Our measurable goals are acquisition, retention and customer sentiment and we achieve these through our use of content, brand, personalisation, email, in-app messaging, push and communications.
Key Responsibilities
- Plan and deliver a busy calendar of cross-channel customer marketing campaigns across In-App Messaging, Push, Email and SMS within our current marketing automation platforms (Salesforce Marketing Cloud and Braze)
- Develop personalised, relevant and optimised messaging and communications, building an end-to-end journey of customer-led experiences
- Work closely with the customer Product, GTM, CX and sales teams to develop, execute and measure multi-channel campaigns to drive awareness of products, reach revenue targets and maintain customer sentiment
- Develop and execute on a robust optimisation testing stream with continual testing and improvements to be managed within our marketing automation platforms, with the goal of proving incremental uplift in engagement and conversion
- Analyse the performance of campaigns in all channels and share learnings and actionable insights with the team and broader REA group
- Manage the communication schedule based on contact rules cross-channel to maximise engagement and ROI
- Manage audience targeting, monitoring counts, campaign proofing, testing and launching within our marketing automation platforms
- Analyse the performance of campaigns in all channels and share learnings and actionable insights with the team and broader REA group
- Maintain a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertise
Requirements
- Strong attention to detail and passion for creating great user experiences
- Someone technically savvy and strong at all aspects of campaign creation and management – ideally with experience in Salesforce Marketing Cloud Work productively in a fast paced and agile environment
- Ability to identify new opportunities, quantify estimated business and consumer impact, shape ideas into actionable campaign plans through to implementation and post launch analysis
- Data and results led, experienced in creating testing strategies to increase and measure communication performance
- Perseverance in solving problems and would happily troubleshoot HTML problems or any data issues
- Someone willing to get their hands dirty and able to implement, but flexible to switch to a more strategic customer lifecycle and creative lens when required
- Creative and experimentation mindset – familiar and experienced in optimisation testing processes, methodology and best practice
- Has a desire and willingness to help others
REA Group Experience
The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. We're committed to your development – both professionally and personally. Your experience with us is something we take seriously.
We Offer
- A hybrid and flexible approach to working
- Flexible parental leave offering for primary and secondary carers
- Programs to support mental, emotional, financial and physical health & wellbeing
- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
- Hack Days so you can bring your big ideas to life
- Performance recognition programs because hard work should never go unnoticed
Our Commitment to Diversity, Equity, and Inclusion
-
Digital Marketing Specialist
7 months ago
Richmond, Australia Make-A-Wish Full time**Help grant wishes to critically ill children across Australia** - Join an amazing team of passionate and driven people who make wishes happen - Opportunity to learn and develop experience as part of a fast-moving marketing team for a trusted brand - Flexible work arrangements available Make-A-Wish is one of Australia's most trusted charities, creating...
-
Richmond, Australia Vista Full timeAbout the Role:We are seeking an experienced Digital Marketing and Community Engagement Specialist to drive brand awareness and engagement for 99designs by Vista. As a key member of our team, you will be responsible for developing and executing a comprehensive social media strategy across multiple platforms, including Instagram, Facebook, LinkedIn, and X.Key...
-
Digital Marketing Campaigns Specialist
3 months ago
Richmond, Australia Make-A-Wish Full timeMake-A-Wish is one of Australia’s most trusted charities and part of the largest wish-granting organisations in the world. We partner with children with life threatening conditions, their families, and medical teams to grant wishes as unique as the children who imagine them. At Make-A-Wish, our mission is to grant the wish of every eligible child as we...
-
Marketing Specialist
3 months ago
Richmond, Australia Dentapex Full timeJoin an enthusiastic team of boutique Dental Company located in Richmond as a Marketing Specialist in this exciting new role. We are seeking a creative and dynamic professional with experience in a growing Dental company, ideally during a period of rapid expansion. In this role, you will work closely with the Director to lead and implement all marketing...
-
Digital Marketing Coordinator
6 months ago
Richmond, Australia Find Sports Full timeWe are seeking a highly experienced Digital Marketing Coordinator to join our Ecommerce team on a Casual basis 20-35 hours per week. 3 days at home, 2 in the office. The Role: - Social Media Marketing - Facebook/Instagram/Tiktok etc. - EDM Managment - Newsletters and Text Messaging - Coordinating with our overseas team and ensuring tasks are completed...
-
Digital Marketing Coordinator
7 months ago
Richmond, Australia Make-A-Wish Full time**Help grant wishes to critically ill children across Australia** - Join an amazing team of passionate and driven people who make wishes happen - Opportunity to learn and develop experience as part of a fast-moving marketing team for a trusted brand - Flexible work arrangements available Make-A-Wish is one of Australia's most trusted charities, creating...
-
Digital Marketing Strategist
5 days ago
Richmond, Australia REA Group Full timeAbout the RoleWe are seeking a skilled Digital Marketing Strategist to join our team at REA Group. As a key member of our Consumer Marketing team, you will be responsible for developing and executing marketing strategies that drive business outcomes.The successful candidate will have a strong background in digital marketing, with experience in managing...
-
Digital Analytics Specialist
4 weeks ago
Richmond, Australia carsales Full timeJob Title: Digital Analytics – Implementation SpecialistThis is an exciting opportunity to join the carsales team as we embark on the next phase of our transformative journey. We are seeking a skilled Digital Analytics – Implementation Specialist to be a key part of our team.Key Responsibilities:Act as the key subject matter expert, advising data...
-
Digital Advertising Specialist, Apac
2 months ago
Richmond, Australia Tradable Bits Media Inc. Full time**Digital Ads Specialist, APAC** Drive Fan Engagement for Global Entertainment Brands Richmond, Melbourne - $80,000 - $95,000 + super (depending on experience) Are you a digital marketing maverick with a passion for sports and music? Join Tradable Bits and revolutionise fan engagement for the world's biggest entertainment brands! **ABOUT US** Tradable...
-
Digital Media Specialist
2 weeks ago
Richmond, Australia Endeavour Group Full time**Company Description** Let’s create a more sociable future together** At Endeavour, we’re totally into what we do. With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it’s what inspires us to dream big, and continue to...
-
Digital Media Specialist
2 weeks ago
Richmond, Australia Endeavour Group Full timeCompany Description **Let’s create a more sociable future together** At Endeavour, we’re totally into what we do. With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it’s what inspires us to dream big, and continue to...
-
Lifecycle Marketing Specialist
3 weeks ago
Richmond, Australia REA Group Full timeLifecycle Marketing SpecialistWe're REA Group, a leading global digital business specializing in property.Our people are the key to our success, and we're looking for a talented Lifecycle Marketing Specialist to join our team.The successful candidate will be responsible for planning and delivering cross-channel customer marketing campaigns, developing...
-
Marketing Specialist
6 months ago
Richmond East, Australia Arrotex Pharmaceuticals Pty Full timeFast-paced pharmacy franchise committed to expert health advice and low prices - Convenient head office location close to public transport, cafés and shops - We are a values-led business with a supportive, friendly & social team and cultu **About the role**: We are looking for hands-on and energetic Marketing Specialists (x2) to join our dynamic Chemist...
-
Lifecycle Marketing Specialist
4 weeks ago
Richmond, Australia REA Group Full timeLifecycle Marketing SpecialistWe're REA Group, a leading global digital business specialising in property.Our people are the key to our success, and we're looking for a skilled Lifecycle Marketing Specialist to join our team.The successful candidate will be responsible for planning and delivering cross-channel customer marketing campaigns, developing...
-
Digital Analytics Specialist
3 weeks ago
Richmond, Australia carsales Full timeWe are seeking a highly skilled Digital Analytics – Implementation Specialist to join our team at carsales. This is an exciting opportunity to be a key part of our transformative journey and make a significant impact on our business.Main ResponsibilitiesAct as the key subject matter expert, advising data customers on optimal data points for collection and...
-
Digital Experience Marketing Specialist
1 day ago
Richmond, Australia REA Group Full timeAbout the RoleWe're seeking an experienced Lifecycle Campaign Manager to join our team at REA Group. This is a challenging and rewarding role that will see you drive growth for our financial Services business.What You'll DoYou will collaborate with stakeholders to define and prioritise new opportunities, balancing consumer relevancy and maximising ROI for...
-
Shop Assistant and Digital Marketing Coordinator
5 months ago
Richmond, Australia Lumina Dé Full time**Job Specification**: **Responsibilities**: - Provide exceptional customer service by greeting customers, explaining our product offerings, and assisting with inquiries. - Manage shop operations such as inventory management, maintaining cleanliness, and ensuring a welcoming environment for customers. - Assist in setting up and managing our online store,...
-
Digital Analytics Specialist
4 weeks ago
Richmond, Australia Carsales Full timeAbout the RoleWe are seeking a skilled Digital Analytics Specialist to join our team at Carsales. As a key member of our Data Team, you will play a critical role in enabling and advising on all manner of analytics, experimentation, personalisation & optimisation use cases across our exciting product roadmap.Key ResponsibilitiesAct as the key subject matter...
-
Digital Analytics Specialist
1 month ago
Richmond, Australia Carsales Full timeAbout the RoleWe are seeking a highly skilled Digital Analytics Specialist to join our team at Carsales. As a key member of our Data Team, you will play a critical role in driving business growth through data-driven decision making.Key ResponsibilitiesAct as the key subject matter expert, advising data customers on optimal data points for collection and...
-
Digital Analytics – Operational Specialist
3 weeks ago
Richmond, Australia Carsales Full timeAbout the RoleCarsales is seeking a skilled Digital Analytics – Implementation Specialist to join our Data Team and embark on an exciting phase of transformation.This unique role will collaborate closely with our Product & Technology Teams in delivery of their strategy and roadmaps, to help understand customer lifecycle, drive engagement and execute on new...