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Fan Engagement Strategist
2 weeks ago
About Us
Australia's national football league is committed to growing the game from grassroots to elite. Our organisation is united by a common goal, to progress the game for everyone to love and connect with.
The league is dedicated to promoting and protecting the safety and wellbeing of children and young people in our care. We undertake several screening processes to ensure this commitment is upheld, including a valid employee Working with Children/Vulnerable People check and a satisfactory criminal history record check.
We are an Equal Opportunity employer and believe that diversity and inclusion is important in both our organisation and the communities we operate in. Aboriginal and Torres Strait Islander peoples are encouraged to apply.
About The RoleAn opportunity has arisen in our Digital Product & Technology team for a Mobile Product Manager. This role will lead the next generation of fan-facing mobile experiences, driving engagement across digital platforms with a strong focus on the mobile app product and strategy.
- Lead the mobile product strategy by delivering the roadmap for AFL mobile apps, balancing fan needs, commercial opportunities, and evolving the platform long term.
- Develop features and initiatives to encourage regular app usage, increase session time, strengthen connection to the game, and deliver monetization opportunities aligned with commercial objectives.
- Enhance features that drive logged-in user engagement, creating compelling value proposition for registered users, leveraging personalization strategies to deliver tailored experiences and relevant content to encourage sign-in and retention.
This is a great role for a current Product Manager who:
- Has a strong understanding of Android and iOS ecosystems, including platform-specific UX considerations and native app capabilities.
- Is skilled in mobile product management, with experience delivering large-scale consumer-facing apps.
- Excels in product discovery, collaborating with UX/PX teams and translating fan feedback into actionable improvements.
To be successful in this role you will need:
- Strong product leadership skills.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively as part of a cross-functional team.