Brand Marketing Strategist

3 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000

About the Opportunity

We are seeking a skilled Brand Marketing Strategist to develop and execute brand campaign strategies and programs to drive consumer growth, loyalty, and increase brand health metrics.

This role demands a mastery of marketplace knowledge to unlock customers and create engaging brand experiences.

Your Key Responsibilities:

  • Design and implement clear and actionable data-driven marketing and brand-led strategies that drive brand affinity and volume in new and existing markets
  • Develop initiatives that bring cultural relevance to our platform amongst targeted audiences, tapping into our newly-introduced brand strategy
  • Analyze audience segmentation and unleash unique campaigns based on distinct audience need states (e.g. young families, sports fans)
  • Promote collaboration with AUNZ marketing channel owners including Performance, Retention, Partnerships, and PR
  • Evaluate marketing opportunities to identify potential campaigns and partnerships through collaboration with the Audience Insights team and data analysis; commissioning external data when needed
  • Lead project momentum through strategic vision and tight timelines to ensure all stakeholders move forward to a successful end result

Requirements:

  • Bachelor's degree in marketing, advertising, or similar
  • 7+ years of experience in brand marketing ideally within a global brand launched in Australia
  • Track record of breakthrough newsworthy campaigns with disruptive creativity and innovative thinking
  • Strategic and business-minded - able to find trends in the data and look for opportunities to drive growth

Benefits:

  • Professional development opportunities to advance your career
  • Collaborative and dynamic work environment
  • Competitive salary and benefits package

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