Marketing and Brand Development Specialist
4 weeks ago
We are seeking a highly skilled Marketing Coordinator to join our team at ADP Store Fixtures in Melbourne. This exciting opportunity offers the chance to take full ownership of end-to-end marketing activities and drive business growth in a dynamic B2B environment.
About the CompanyADP Store Fixtures is a leading commercial fit-out and shopfitting company with over 35 years of experience. We support retail businesses across Australia with innovative solutions for small stores and large supermarkets alike. Our core values include meeting deadlines, simplifying processes, and fostering lasting partnerships.
The RoleThis newly created Marketing Coordinator role offers the opportunity to lead all marketing initiatives, collaborating closely with an outsourced marketing agency to execute strategies aligned with business goals. You will work hand-in-hand with the Sales Manager and internal stakeholders, driving brand visibility and supporting revenue growth.
Key Responsibilities- Develop and coordinate marketing strategies, campaigns, and projects to drive business growth and increase brand visibility.
- Act as the primary liaison between the business, internal teams, and the outsourced agency, ensuring seamless communication and collaboration.
- Manage content creation, including blogs, social media, photography, and videography to enhance the company's online presence.
- Update and maintain product information across platforms, including websites, to ensure accuracy and consistency.
- Oversee lead generation activities such as telemarketing and EDM campaigns to generate new business opportunities.
- Ensure projects are completed on time and within budget, maintaining accountability across teams.
- Use automation tools to streamline processes and improve efficiency, driving productivity and reducing costs.
To succeed in this role, you will need:
- A strong background in marketing, ideally with at least 3 years of experience as a marketing generalist.
- Experience in product marketing, preferably within a B2B environment.
- Comfortable being the sole marketing resource in a small, close-knit team.
- Stable work history and excellent references.
- Proficiency in basic design and editing tools (Canva, Adobe Suite, or similar).
- Experience updating and managing websites using Wordpress.
- Excellent organizational and project management skills.
- Strong communication and collaboration abilities, comfortable liaising with external agencies.
- A proactive, hands-on approach with the ability to juggle multiple tasks.
- Tech-savviness and a passion for implementing automation.
- Familiarity with lead generation and digital marketing strategies.
We offer a healthy basic salary ranging between $80,000 - $95,000 per annum, depending on experience, plus superannuation and standard holiday leave. This is a part-time role, so salary will be pro-rated depending on weekly hours. Join a reputable organization with great values and ethics, where you'll feel valued and supported in your role.
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