UX Conversion Strategist

6 days ago

Sydney, New South Wales, Australia beBeeConversion Full time $100,000
Job Title: UX Conversion Specialist

The primary focus of this position is to drive business growth through the optimization of digital channels. Collaborate closely with internal teams and external agencies to identify opportunities for improvement and implement data-driven solutions.

Responsibilities:

  1. Work closely with stakeholders to understand customer journeys and identify areas for enhancement.
  2. Develop and execute experimentation plans to inform the conversion rate optimization (CRO) roadmap.
  3. Analyse user insights to inform design decisions and improve overall user experience.
  4. Collaborate with cross-functional teams to develop innovative promotional plans that meet online sales targets and business objectives.
  5. Translate qualitative and quantitative data into actionable recommendations for optimization initiatives.
  6. Work together with agencies and stakeholders to execute testing and targeting using Adobe Target or similar tools to optimize conversion funnels.
  7. Produce analytical results and insights to share with the wider business to inform campaign planning and digital media strategy.
  8. Collaborate with marketing and sales teams to gain insights and provide learnings input for campaigns, wireframes, prototypes, and user interfaces.

Requirements:

  • Bachelor's degree in a relevant field such as Digital, Marketing, Design, or Business.
  • Minimum 3 years of experience in UX, CRO, or digital optimization, preferably working across client and agency sides.
  • Strong interest in CX and customer innovation.
  • Hands-on experience with one or more optimisation testing platforms.
  • Data-driven background with analytical skills and an understanding of web analytics tools.
  • Experience with qualitative and quantitative research methods such as surveys, session recording, heat maps, and user interviews.
  • Understanding of HTML, CSS, JavaScript, responsive web, CMS, and website management platforms.
  • Ability to create compelling user experiences with deep knowledge of usability and conversion drivers.
  • Strong writing, editing, and proofing skills applied in reports, copy, and presentations.

Benefits:

  • Opportunity to work on high-impact projects that drive business growth.
  • Collaborative and dynamic work environment.
  • Professional development opportunities.

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