Brand Development Manager

3 days ago

Chatswood, Australia PepsiCo Full time
Job Description

We are seeking an experienced Assistant Brand Manager to join our team at PepsiCo Australia & New Zealand.

About the Role

This exciting opportunity will see you work on the development, management, and implementation of all aspects of the marketing mix for our Doritos portfolio. Your key responsibilities will include:

  • Product Innovation: Develop and implement product and packaging innovations to enhance consumer growth, aligning with Doritos' market demands and portfolio strategy.
  • Cross-Functional Engagement: Collaborate effectively with critical functions (Sales, Category, R&D, Operations, Finance) within PepsiCo Australia to ensure cohesive planning and execution.
  • NPD and Activation Execution: Contribute to the creative development and implementation of new product development (NPD) and above-the-line (ATL) marketing plans.
  • Performance Measurement: Analyse monthly performance using internal dashboards and external data sources to identify key drivers and challenges within the product portfolio.
  • Content Collation: Assist in gathering materials for internal and external brand presentations, including Go-to-Market documents for sales and category teams.
  • Budget Management: Oversee the budget process, including purchase orders, invoicing, compliance, and monthly forecasting.
  • Brand Engagement: Foster internal enthusiasm for brands through events, point-of-sale (POS) activities, and cross-functional engagement.
  • Agency Management: Manage relationships with key agencies (sampling, social media, packaging, research, etc.) to ensure timely delivery and alignment with brand growth strategies.
About You

To be successful in this role, you will need:

  • Degree: Degree qualified (Commerce - Marketing preferred).
  • Experience: Min 18 months experience in marketing, sales or category management in FMCG (preferably with experience working with Woolworths/Coles).
  • Leadership Skills: Demonstrated strong leadership and organisational skills to effectively manage and execute projects.
  • Communication Skills: Good interpersonal skills with experience in developing strong cross-functional relationships.
  • Data Analysis: Technically proficient in data analysis with ability to critically interpret data and translate into useful insights.
  • Financial Acumen: Financial acumen and basic P&L understanding.
  • Problem-Solving Skills: Self-starter with problem-solving mindset.
  • Communication: Strong communication skills (both oral and written) – being clear, convincing and constructive.
  • Creativity: Creativity to proactively identify alternative approaches and solutions.
  • Adaptability: Ability to be highly organised yet highly adaptable to changing circumstances.
About Us

We are a progressive and people-focused business and believe our diverse workforce is the key to our success. We offer a competitive benefits package, access to generous leave options, and a range of health and wellness programs. We are committed to building and supporting an inclusive workforce that truly reflects the global communities we operate within. We encourage women, people with a disability, Aboriginal and Torres Strait Islander, LGBTQI+ and people from culturally and linguistically diverse backgrounds to apply.

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