Brand Manager for Specialized Nutrition Portfolio

1 week ago


Chatswood, Australia Danone Full time
Job Description

We are seeking an experienced Brand Manager to lead the growth of our Oral Nutrition Supplements portfolio in Australia and New Zealand. As a key member of our team, you will be responsible for developing and executing annual brand plans, including multi-channel engagement campaigns for healthcare professionals and patients.

The ideal candidate will have a strong understanding of brand positioning and consumer insights, with the ability to execute marketing initiatives that drive growth and revenue. You will work closely with our senior brand manager and internal stakeholders to develop and implement marketing strategies that meet our business objectives.

Key responsibilities will include:

  • Developing and executing annual brand plans, including multi-channel engagement campaigns
  • Leading the development of brand positioning and consumer insights
  • Spearheading digital transformation and collaborating on ATL/BTL initiatives
  • Developing robust brand strategies based on consumer insights and commercial performance
  • Executing the marketing calendar, including campaign brief development and creative/media plan evaluation
  • Leading projects related to NPD and innovation pipeline
  • Conducting monthly performance tracking to identify key drivers for the business

This is an exciting opportunity for an experienced marketer who is passionate about leading brand growth and development. You will be working with a talented team of professionals who are dedicated to creating a positive and fulfilling work environment.

Requirements:

  • Marketing experience at Brand Manager level
  • Experience working within the FMCG, consumer, or healthcare industry
  • Strong understanding of brand P&L and experience in business case development
  • Experience in project management of marketing activations and NPD
  • Bachelor's degree in Marketing or Business
  • Great attention to detail and excellent communication skills

About Danone:

Danone is a global leader in the food and beverage industry, with a mission to bring health through food to as many people as possible. We are committed to creating a positive and fulfilling work environment, with a diverse and inclusive team of professionals.


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