Digital Customer Engagement Manager

2 days ago

Sydney, New South Wales, Australia beBeeCustomer Full time $110,000 - $130,000

Customer Experience Strategist Job Description

Job Overview

This is a key role in our business, responsible for developing and executing strategies to enhance customer engagement, drive revenue and optimise investment in digital channels.

Key Responsibilities
  • Maintain and optimise Salesforce Marketing Cloud platform to ensure seamless customer interactions.
  • Develop and execute CRM strategies across Email, SMS, Social, Web and Push Notifications to create tailored customer experiences.
  • Identify and create customer segments for cross-channel campaigns to drive relevant communications.
  • Analyse customer behaviour and transform insights into actionable optimisation campaigns to improve customer journeys.
  • Develop and roll out persona profiles across the business to inform customer-centric decisions.
  • Continuously optimise and analyse customer programmes to ensure engaging lifecycle communications.
  • Deliver test and learn plans across campaign objectives, including audience planning, funnel optimisation and channel selection.
  • Own operational delivery, optimisation and reporting of all automated campaigns, including budget management and ROI.
Requirements
  • Related degree or at least 5 years CRM management experience.
  • 5+ years experience building and optimising EDM, SMS, and web/push strategies, including implementation of these streams.
  • Experience training employees on EDMs, SMS, web and app push execution.
  • Experience setting up CRM/Lifecycle programs from scratch are essential.
  • Experience rolling out new loyalty programs.
  • Well-versed in using Google Analytics desirable.
  • Commercially-minded CRM professional with a data-driven approach, possessing a well-rounded understanding of customer behaviours.
  • Proven analytics and segmentation experience to drive increased growth and ROI in a fast-paced environment.
  • Ability to derive insights from structured data and drive commercial returns from a rigorous test and learn optimisation plan.
  • Deep understanding of CRM and complex customer journeys to drive conversion, acquisition and retention.

  • Customer Engagement Manager

    2 days ago

    Sydney, New South Wales, Australia beBeeEngagement Full time $120,000 - $140,000

    Job Title: Customer Engagement ManagerThe customer engagement manager will be responsible for leading our customer lifecycle and retention initiatives.Develop and execute customer engagement strategies across all channels including SMS, email and app.Manage and optimise CRM platforms such as Salesforce, Braze or similar.Oversee the customer data platform...

  • Customer Engagement Manager

    2 days ago

    Sydney, New South Wales, Australia beBeeCustomerEngagement Full time $120,000 - $140,000

    About the CRM & Lifecycle Marketing Manager RoleWe are seeking a strategic and creative professional to lead our customer lifecycle and retention initiatives, driving engagement and growth.This role is ideal for someone who thrives on data, understands the power of personalisation, and can bring bold campaign ideas to life.You will be responsible for...

  • Digital Engagement Specialist

    9 hours ago

    Sydney, New South Wales, Australia beBeeCommunication Full time $40,000 - $80,000

    Job OverviewThe role of Student Communications Officer involves supporting the development and delivery of digital communications and engagement activities to stakeholders.This includes crafting electronic direct mail campaigns, SMS messages, and digital content using customer relationship management platforms such as Mailchimp and Dynamics.The officer will...

  • Digital Account Manager

    4 weeks ago

    Sydney, New South Wales, Australia Fluro Digital Full time

    We're a boutique digital agency helping small and medium businesses grow through smart digital strategy and media execution. We work closely with our clients to understand their challenges, define the right approach and deliver measurable results.We're expanding — growing our services, team and client base — and looking for someone who's excited to be...

  • Digital Account Manager

    4 weeks ago

    Sydney, New South Wales, Australia Fluro Digital Full time

    We're a boutique digital agency helping small and medium businesses grow through smart digital strategy and media execution. We work closely with our clients to understand their challenges, define the right approach and deliver measurable results.We're expanding — growing our services, team and client base — and looking for someone who's excited to be...

  • Digital Arts Engagement Manager

    4 days ago

    Sydney, New South Wales, Australia New South Wales Government Full time $149,739 - $173,174

    Digital Arts Engagement Manager   Join the NSW Department of Education as a Digital Arts Engagement Manager (Clerk Grade 11/12)   We are excited to announce an opening for a Digital Arts Engagement Manager in the Arts, Sport and Initiatives unit in our Student Support & Specialist Programs directorate.• Location: Lewisham with access to various NSW...

  • Digital Account Manager

    2 weeks ago

    Sydney, New South Wales, Australia Shark Digital Australia Full time

    Shark Digital Australia, part of the Sentius Group, is a leading, progressive full-service digital marketing agency seeking an experienced, energetic, knowledgeable, and inspiring Digital Account Manager with demonstrated success at achieving outstanding digital marketing outcomes for clients.Shark Digital is an honest, value-driven digital marketing agency...

  • Strategic Customer Engagement Manager

    2 days ago

    Sydney, New South Wales, Australia beBeeCustomerEngagement Full time

    Customer Engagement Marketing ProfessionalWe are seeking a highly skilled marketing professional to join our team as a Customer Engagement Marketing Manager.This is an exceptional opportunity for a strategic marketer with a flair for community building and customer engagement. As a key member of our team, you will be responsible for creating and delivering a...

  • Digital Engagement Strategist

    3 days ago

    Sydney, New South Wales, Australia beBeeGrowth Full time $150,000 - $171,000

    Customer Success and Growth Opportunities abound in this key role as an Optimisation Manager.You will drive experimentation to enhance content and user experiences that boost adoption and retention across Asana. This encompasses the Asana Academy, Help Centre, and Community Forum.This position is based in Sydney with a hybrid schedule allowing for...

  • Create Engaging Digital Content

    2 days ago

    Sydney, New South Wales, Australia beBeeDigital Full time $120,000 - $140,000

    Job Title: Digital Media ManagerWe are committed to offering products that enhance lives and well-being, and programs that enrich communities around the world.This role offers an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life balance.The ideal candidate will...