Digital Engagement Strategist

3 days ago


Sydney, New South Wales, Australia beBeeGrowth Full time $150,000 - $171,000

Customer Success and Growth Opportunities abound in this key role as an Optimisation Manager.

You will drive experimentation to enhance content and user experiences that boost adoption and retention across Asana. This encompasses the Asana Academy, Help Centre, and Community Forum.

This position is based in Sydney with a hybrid schedule allowing for flexibility.

  • Develop strategies for owned digital assets, focusing on engagement and long-term value creation
  • Craft quarterly experimentation roadmaps for customer touchpoints
  • Collaborate with cross-functional teams to identify opportunities along the Customer Journey
  • Define and align Key Performance Indicators with partners for adoption and retention
  • Identify and execute personalisation opportunities on customer surfaces
  • Utilise AI tools for advanced A/B testing analysis and insights
  • Streamline experimentation processes within Digital Marketing

About you:

  • 4+ years of experience in Growth Marketing or Performance Marketing, ideally with expertise in adoption and/or customer retention
  • Expertise in A/B testing and statistical analysis
  • Strong data-driven mindset
  • Familiarity with user-tracking and qualitative data
  • Knowledge of UX principles and web design best practices
  • HTML, CSS, and JavaScript proficiency preferred
  • Demonstrates curiosity about AI tools and emerging technologies

Asana strives to build diverse teams that support our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.


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