Marketing Strategy Lead
2 days ago
We are seeking a Marketing Manager to lead our veterinary partnerships marketing strategy.
This role will be pivotal in shaping how we engage with the veterinary community, ensuring our communications resonate with professionals while staying aligned to our broader brand.
The ideal candidate will have 3+ years of marketing experience in a medical, healthcare, nutrition, veterinarian or other evidence-based field. They will be able to collaborate with technical experts, distill complex scientific information into clear marketing communications, and plan, own, and manage marketing calendars with alignment to broader business and brand objectives.
Key Responsibilities:- Lead the development of our veterinary partnerships marketing strategy, ensuring strong alignment with business priorities and overall brand positioning.
- Translate market and customer insights into a compelling veterinary value proposition and develop a messaging framework that balances brand storytelling with the technical depth needed to build trust and understanding.
- Collaborate with CX and BDMs to conduct and analyze qualitative and quantitative research, gathering insights from vets and clinic staff to inform content and campaign development.
- Partner with cross-function teams to research and distil technical insights into clear, impactful messaging.
- 3+ years of marketing experience (agency or in-house) in a medical, healthcare, nutrition, veterinarian or other evidence-based field.
- Proven ability to collaborate with technical experts (e.g. veterinarians, R&D, nutrition specialists), demonstrating confidence in understanding and contributing to technical discussions.
- Experience distilling complex scientific, clinical, or nutritional information into clear, authoritative marketing communications.
- Demonstrated ability to plan, own, and manage marketing calendars with alignment to broader business and brand objectives.
- Ability to collaborate and write clear briefs for creative and design teams.
- Strong stakeholder management skills, with experience working cross-functionally across commercial and technical teams.
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