Marketing Strategy Expert

21 hours ago

Sydney, New South Wales, Australia beBeeSeniorManager Full time $180,000 - $220,000
Job Opportunity: Senior Manager

The role of Senior Manager involves strategic partnership with the Knee business unit to ensure Asia Pacific (APAC) needs are understood, accelerate speed to market for products, and maximize commercial execution of the knee portfolio across APAC.

Key Responsibilities
  • Develop and influence commercial and marketing strategies with regional and divisional leads to deliver accelerated knee portfolio market share in APAC.
  • Manage the knee portfolio across APAC, including planning and executing targeted product launches, developing portfolio roadmaps, inputting to New Product development, and building strong relationships with APAC KOLs and organizations.
  • Help APAC markets identify and execute a focused growth plan for Knees – implants and software.
  • Determine a winning Knee product portfolio for APAC markets to drive market growth.
  • Champion the needs and potential of the APAC region to deliver increased value to customers and help accelerate Knee growth.
  • Monitor market size, share, and trends, making recommendations on market opportunity and strategic focus areas.
  • Interpret competitive landscape and incorporate into marketing strategy. Gain insights through VOC with APAC teams, customers, KOLs, and organizations.
  • Ensure pricing strategies align with overall business goals and P&L drivers.
  • Author key strategy documents, including strategic plans, annual marketing plans, product launch commercialization plans, and establishing metrics and goals/success criteria.
  • Develop APAC wide Commercialization/Annual Marketing Plans that demonstrate the size of opportunity aligned to strategic growth areas.
  • Lead product life cycle management of the portfolio across APAC from launch to obsolescence.
  • Maintain a 10-year portfolio strategy/plan for the region, with clear revenue ramps for new product launches.
Requirements
  • Bachelor's degree required & MBA preferred.
  • 10+ years of work experience required.
  • 7+ years medical device/medtech or marketing/sales experience preferred.
  • Fluent in English, additional APAC language desirable.
  • Excellent presentation and interpersonal communications skills.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple projects while delivering on established timelines.
  • Ability to be persuasive in the absence of organisational authority.
  • Must be able to understand and work within complex interdivisional procedures and policies.
  • Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).

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