Marketing Strategy Manager

11 hours ago

Sydney, New South Wales, Australia beBeeStrategist Full time $114,696 - $145,416

**Job Overview:**

We are a passionate team of marketing professionals who plan and deliver world-class marketing plans focused on our customers.

**About the Role:**

You will be the marketing partner to the extended leadership team and key delivery crews. You will also be responsible for leadership, coaching, and mentoring of a small team of indirect reports.

**Key Responsibilities:

  • Be responsible for ongoing management of the Marketing strategy to best drive awareness (brand), acquisition, and engagement for customers.
  • Build marketing initiatives to support relevant growth segments that are insights-led and best position the range of products and services for the customer needs.
  • Implement and optimize content strategy to build audience base and scale distribution of content in partnership with key subject matter experts and corporate affairs.
  • Explore and activate cross-sell opportunities across customer bases.
  • Use customer and marketing insights to best inform new product development and proposition optimisation to help drive customer centricity.
  • Lead cross-functional teams with core partners who will contribute to go-to-market plans and customer communications strategies to meet business and customer objectives.

**Qualifications & Skills:

  • Highly strategic experience designing customer value propositions that are simple, cohesive, and can be used to develop compelling go-to-market strategies.
  • Strong knowledge and experience in working with investing segments and audiences.
  • Insight-driven with ability to use data to tell stories, influence decision-making, and development of marketing initiatives, and connect them to business opportunities.
  • Strong stakeholder management skills with all elements of the value chain including product/data and analytics/digital etc.
  • Executive level partnership and engagement is critical.
  • Brand management.
  • Experience in developing audience-led content strategies to drive brand consideration and optimize content execution for engagement.
  • Experience in social media strategy and management.
  • Strong business acumen and understanding of ROI/ROMI and campaign metrics including budget management.
  • Creative thinker with problem-solving/growth mindset.
  • Experience in leading cross-functional teams of various disciplines to build and execute on customer-centric plans.
  • Agile ways of working is a plus.

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