Marketing Strategy Leader

1 day ago

Sydney, New South Wales, Australia beBeeGrowth Full time $100,000 - $140,000
Job Description

As a Senior Manager, Growth Marketing, you will lead the development and execution of a comprehensive marketing strategy for Australia.

Key responsibilities include:

  • Developing data-driven insights to identify growth opportunities and taking action accordingly.
  • Collaborating with cross-functional teams to ensure seamless execution of marketing initiatives.

Additional key responsibilities include:

  • Managing ecosystem strategies to drive maximum customer wallet share.
  • Defining programs for each category within the ecosystem.

Furthermore, as a Senior Manager, Growth Marketing, you will:

  • Utilize data analytics to segment customers based on behavior, preferences, and demographics.
  • Develop tailored marketing strategies for each segment to maximize engagement and conversion.

Additionally, you will:

  • Leverage analytics tools to track customer behavior and campaign performance.
  • Provide actionable insights and recommendations to improve marketing ROI.

Finally, as a Senior Manager, Growth Marketing, you will:

  • Lead and mentor a team, fostering a culture of innovation, ownership, and accountability.
  • Drive business performance by linking marketing efforts to revenue growth and customer retention.

Requirements

To be successful in this role, you will need:

  • End-to-end experience in digital marketing within Asia Pacific.
  • Strong expertise in customer insights, pricing, and business strategy.
  • A proven track record of driving paid performance marketing campaigns and maximizing ROI.

About Us

We are passionate about diversity and inclusion. We strive to create an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve.

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