
APAC Marketing Strategy Lead
2 days ago
Senior Marketing Leader - APAC
We are seeking an experienced Senior Marketing Leader to lead our APAC region. The ideal candidate will have a strong executive presence and be able to develop comprehensive marketing strategies for buyers in IT organizations.
Key Responsibilities:
Assess market landscapes and create focused, integrated marketing plans.
Develop strategic plans for APAC and assigned IT roles, including messaging, offers, digital buyer journeys, enablement, and promotional plans to drive prospect conversion and revenue growth.
Work effectively in a highly matrixed environment with Sales, Product, Research, and global marketing partners to continually align marketing activities and priorities.
Lead global marketing programs for assigned global initiatives and regional programming.
Execute leveraging various centers of excellence.
Be operationally excellent by presenting plans, forecasts, and writing clear, succinct, and compelling performance reviews describing Marketing initiatives and insights to evaluate and optimize performance to leadership.
Develop KPIs, goals, and targets for functions supporting the solution business.
Develop test plans to optimize and innovate marketing programs.
Coordinate activities and plans with Conferences Marketing, Experiential Marketing, and Global Marketing campaigns.
Prioritize effectively in a fast-paced environment while maintaining a strong culture on the team.
Requirements:
Minimum 10 years' direct experience in related B2B marketing roles.
5+ years managing a team.
Strong analytical skills and data-driven mindset.
Excellent communication and collaboration skills.
Ability to implement and manage marketing plans with a proven track record of success.
Entrepreneurial mindset with the ability to spot original branding opportunities.
What We Offer:
Competitive salary and benefits package.
Opportunities for professional development and growth.
Collaborative and inclusive work environment.
Chance to work with a talented team of professionals.
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