Customer Insights Strategist
2 weeks ago
We are seeking a highly skilled Customer Insights Manager to join our team at RX Australia Pty Ltd. Company. As a key member of our marketing department, you will be responsible for developing and implementing a customer insights strategy that drives business growth and customer satisfaction.
Key Responsibilities- Develop and implement a comprehensive customer insights strategy that informs business decisions and drives customer satisfaction.
- Conduct qualitative and quantitative research to understand industry trends and customer preferences.
- Collaborate with cross-functional teams to optimize event performance and client satisfaction.
- Oversee the collection and analysis of data from various sources to identify industry-specific trends and preferences.
- Utilize advanced analytics techniques to extract meaningful insights from event data and identify industry-specific trends.
- Partner with Exhibition Directors to identify opportunities for innovation and improvement within each industry segment.
- Monitor key performance indicators related to event satisfaction, attendee engagement, exhibitor ROI, and client retention.
- Possess a Bachelor's in Marketing, Business Administration, or related field; Master's not mandatory but highly considered.
- Demonstrate a proven track record of successfully leading customer insights initiatives within diverse industry sectors.
- Have expertise in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques.
- Demonstrate a solid background in customer insights, market research, or analytics within the events industry.
- Exhibit excellent strategic thinking and problem-solving skills.
- Have high-level communication skills for verbally and visually communicating insights to a variety of seniority levels.
- Possess skills in statistical and survey methodology, including advanced skills in quantitative analysis tools.
- Demonstrate commercial acumen and ability to navigate business priorities to identify corresponding research areas.
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Discounted Health plan rate and Optical Assistance
- Life assurance and income protection
- Option to buy additional Annual Leave days
- Employee Assistance Program
- Flexible working arrangements
- Benefits for you and your family
- Access to learning and development resources
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