Customer Insights Strategist

1 month ago

Sydney, New South Wales, Australia RX Australia Pty Ltd. Company Full time

About the Role

We are seeking a Customer Insights Strategist to develop and implement a customer insights strategy for diverse industries. As a key member of our team, you will conduct qualitative and quantitative research, analyze industry trends, and collaborate with cross-functional teams to optimize event performance and client satisfaction.

Reporting into our Marketing Director, this is a permanent full-time role based in our head office with the possibility of combined home/office-based arrangements to have flexible work-life balance.

Responsibilities

  • Providing qualitative and quantitative research for specific industries and markets, as well as existing and new customers
  • Leading the development and implementation of a comprehensive customer insights strategy tailored to the diverse industries we serve
  • Overseeing the collection and analysis of data from various sources with a focus on understanding industry-specific trends and preferences
  • Utilizing advanced analytics techniques to extract meaningful insights from event data and identify industry-specific trends
  • Collaborating closely with various functions to elevate relevant functional campaigns based on customer insights
  • Partnering with Exhibition Directors to identify opportunities for innovation and improvement within each industry segment
  • Monitoring key performance indicators related to event satisfaction, attendee engagement, exhibitor ROI, and client retention
  • Staying abreast of industry trends and best practices in customer insights, event analytics, and experiential marketing

Requirements

  • Possess a Bachelor's in Marketing, Business Administration, or related field; Master's not mandatory but highly considered
  • Be able to demonstrate a proven track record of successfully leading customer insights initiatives within diverse industry sectors
  • Have expertise in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques
  • Demonstrate a solid background in customer insights, market research, or analytics within the events industry
  • Exhibit excellent strategic thinking and problem-solving skills
  • Have high-level communication skills for verbally and visually communicating insights to a variety of seniority levels
  • Possess skills in statistical and survey methodology, including advanced skills in quantitative analysis tools
  • Demonstrate commercial acumen and ability to navigate business priorities to identify corresponding research areas

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer

  • Discounted Health plan rate and Optical Assistance
  • Life assurance and income protection
  • Option to buy additional Annual Leave days
  • Employee Assistance Program
  • Flexible working arrangements
  • Benefits for you and your family
  • Access to learning and development resources

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