Customer Insights Strategist

3 weeks ago


Sydney, New South Wales, Australia Tabcorp Full time

As a strategic visionary with expertise in branding and marketing, you will possess a robust background in customer insights and market research.

A proactive individual with meticulous attention to detail, you are passionate about understanding consumer behavior and preferences.

Key Responsibilities

The Insights and Research Manager will deliver impactful market and customer insights to guide and enhance strategic initiatives, driving business growth for Tabcorp.

In this capacity, you will oversee research projects for TAB and Sky Racing, concentrating on market dynamics, brand positioning, and competitive analysis. You will collaborate within our Voice of Customer team, which encompasses Insights, VOC, User Research & Analytics, working alongside the Senior Manager Insights & Research to generate, curate, and disseminate insights while identifying growth opportunities. You will partner with various teams across the organization, ensuring that our strategies, customer initiatives, and marketing efforts are grounded in solid insights and data.

In addition to strategic and tactical projects, you will manage our ongoing brand health monitoring and promote a culture of market and customer understanding throughout the organization.

Qualifications

  • Proven experience in insights and research roles, whether in agency or client-side environments.
  • Deep understanding of brand strategy and insights methodologies, including quantitative research.
  • Strong storytelling abilities, with engaging and concise presentation skills.
  • Expertise in modern research methodologies, trend analysis, and customer metrics within an omni-channel context.
  • High proficiency in research analysis software (e.g., Q) and customer experience/survey tools (e.g., InMoment/Qualtrics).
  • A genuine interest in sports and/or racing-related entertainment.

Benefits

  • Flexible hybrid working model with designated team days.
  • A range of leave options, including cultural leave, volunteer leave, flexible leave, and 18 weeks of parental leave for all new parents.
  • Social events such as Thursday night gatherings, staff competitions, awards, and complimentary event tickets.
  • Access to motivational, educational, and informative sessions with guest speakers.
  • Comprehensive health and wellness resources, including an Employee Assistance Program (EAP).
  • A dedicated learning platform featuring advanced modules to support continuous skill development.
  • Commitment to Inclusion and Diversity, with annual celebrations and a Gender Affirmation Statement of Support.

About Tabcorp

Tabcorp stands as Australia's premier gambling entertainment enterprise. Our diverse team of over 3000 individuals reflects the rich tapestry of Australia. Our workforce propels the renowned, homegrown brands TAB, Sky Racing, and MAX. As a publicly listed entity on the ASX, we take pride in our role in shaping the industry positively.

We are dedicated to fostering an inclusive workplace where every individual is valued for their unique contributions and experiences. We encourage candidates from all backgrounds to apply.

Tabcorp is a 'Circle Back Initiative' employer – we commit to respond to every applicant.



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