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Data-Driven Marketing Specialist
2 weeks ago
We are seeking a highly analytical and results-driven professional to join our Advanced Analytics team as a Campaign Analyst. In this role, you will be responsible for driving business growth by delivering actionable insights from campaign performance data.
Key Responsibilities:
- Perform in-depth analysis of direct marketing channel campaigns to identify areas for improvement.
- Drawing insights from past performance and customer behavior to inform personalization strategies.
- Presenting findings and recommendations from campaign performance to internal stakeholders.
- Analyzing historical customer behavior to provide insights into how we can evolve our personalization roadmap.
Requirements:
- Tertiary qualification in Statistics, Mathematics, or other quantitative discipline.
- Proficiency in key data manipulation and analysis techniques.
- Able to understand business priorities and make recommendations accordingly.
- Experience using SQL.
- Familiarity with technologies such as Terradata, Snowflake, and PowerBI.
- Excellent stakeholder management and communication skills.
- Knowledge or experience within the marketing field is beneficial.
About Us:
We cater to consumer and commercial customers through our network of stores, trade centres, frame and truss sites, and online platform.
Why Join Us:
- A flexible and informal work environment that balances work and home life.
- Team discounts at various retailers.
- Discounts from corporate partners and cost price food and drinks at our café.
- 12 weeks paid parental leave, annual flu vaccinations, and health checks.
- The opportunity to make a real difference in your local community and environment.
