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Marketing Manager

2 months ago

Melbourne, Victoria, Australia ANZ Full time

About Us

At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

About the Role

As a 1:1 Marketing Manager, you will play a pivotal role in the Personalisation business, driving the creation of best-in-class customer journeys to generate incremental revenue. In addition to your core responsibilities, you will actively contribute to a security project aimed at enhancing customer safety by removing by developing proactive communications to raise awareness about scams and frauds.

Our organisation is undergoing a significant transformation, and we're looking for a talented individual to join our team and help shape the future of our business.

Key Responsibilities

  • Deliver integrated 1-1 below the line personalised experiences.
  • Analyse and segment data to establish key target audiences for campaigns including inclusion and exclusion criteria.
  • Define the customer journey and build out best in class messaging that's relevant for the channel.
  • Develop ongoing test and learn framework across channels to optimise incremental sales, product usage, and retention.
  • Measure, optimise, and stop campaigns based on key performance metrics.
  • Work with creative / production / agencies and partners to develop and productionise campaign messaging.
  • Work with our product owners and capability team to develop and operationalise new personalisation capabilities.
  • Work with product and marketing stakeholders to deliver propositions via personalised channels, leveraging new-to-bank marketing technology and capability, to establish best practice guidelines and frameworks for working.

What We're Looking For

To succeed in this role, you will ideally bring the following:

  • Data-driven campaign experience including the ability to manage end-to-end design, delivery and management of 1-1 integrated marketing communications which drive customer engagement.
  • Deep knowledge of digital channels and platforms which maximises overall digital execution, innovation and delivery of digitally led customer and commercial outcomes.
  • Proficiency in managing digital marketing, website personalisation or targeted marketing.
  • Experience with sourcing and analysing data, drawing insights, performance reporting and campaign optimisation.
  • Excellent communication skills and experience in working with creative agency and in-house partners to develop campaign creative, messaging, ensuring alignment to brand guidelines, tone of voice and strategic objectives.
  • Strong stakeholder management and experience working with a cross functional team to understand existing processes and journeys and deliver to a communication plan within required timeframes. This includes experience working with data and analytics team to enable segmentation and implement trigger-based campaigns.
  • Comprehensive understanding of a range of problem-solving techniques with an ability to multi-task and be highly adaptable to change and ambiguity.
  • A growth mindset, resilient nature, and an ability to cope and support others during uncertainty.
  • Have a curious mindset and continuously test and learn ways to improve communications. This includes reporting on program performance to key stakeholders and facilitating sharing of insights and learnings across ANZ.
  • Experience in financial services would be a bonus.

We're a diverse and inclusive organisation, and we welcome applications from everyone. If you're passionate about delivering exceptional customer experiences and driving business growth, we'd love to hear from you.

About Our Culture

We're committed to building a workplace that reflects the diversity of the communities we serve. We believe in creating an environment where our people can thrive, and we're proud to offer a range of benefits and flexible working arrangements to support our employees' wellbeing and work-life balance.

We're an organisation that values innovation, collaboration, and continuous learning. We're passionate about making a positive impact on the lives of our customers and communities, and we're looking for talented individuals who share our vision and values.