Strategic Marketing Manager, Emerging Markets

4 weeks ago

Melbourne, Victoria, Australia RACV Full time
About the Opportunity

We are seeking a highly skilled Strategic Marketing Manager to join our team at RACV. As a key member of our Home and Energy Division, you will play a pivotal role in driving business growth and developing marketing strategies that disrupt traditional market paradigms.

As a Strategic Marketing Manager, you will be responsible for developing and delivering marketing and brand strategies, plans, and tactics for our emerging business lines. You will work closely with our cross-functional team to achieve speed to market, agreed targets, and budget management, performance reporting, and effectiveness for all marketing activity.

Key responsibilities will include:

  • Developing and executing marketing strategies to drive new customer relationships and strengthen/retain relationships with existing Home and Energy customers
  • Collaborating with the Experience Design lead and Sr Proposition Manager to clearly articulate the value proposition for each product or service
  • Leading the planning and delivery of the strategic marketing plan for Home's emerging business lines in growing and developing categories in Victoria, with an initial focus on energy
  • Developing, optimising, and refining customer value proposition(s), partnering with product owners to develop GTM and growth strategies
  • Developing and executing the media strategy and measurement framework, including quantitative and qualitative marketing objectives for each program within the plan

We are looking for a highly motivated and experienced marketing professional with a strong track record in developing and executing marketing strategies. If you have a passion for marketing and a desire to make a real impact, we encourage you to apply for this exciting opportunity.

What We Offer

As a member of our team, you will have the opportunity to work with a talented and diverse group of professionals who are passionate about delivering exceptional results. We offer a range of benefits, including:

  • A competitive salary and benefits package
  • Opportunities for professional development and growth
  • A dynamic and supportive work environment
  • Flexible working arrangements

We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about marketing and have a strong track record of delivering results, we encourage you to apply for this exciting opportunity.

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