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Strategic Marketing Manager, Emerging Markets

1 month ago

Melbourne, Victoria, Australia RACV Full time
About the Opportunity

We are seeking a highly skilled Strategic Marketing Manager to join our team at RACV. As a key member of our Home and Energy Division, you will play a pivotal role in driving business growth and developing marketing strategies that disrupt traditional market paradigms.

Key Responsibilities
  • Develop and deliver marketing and brand strategies for emerging business lines within the Home and Energy Division.
  • Lead the planning and delivery of strategic marketing plans to achieve business objectives and targets.
  • Collaborate with cross-functional teams to drive new customer relationships and strengthen existing relationships with Home and Energy customers.
  • Develop and execute media strategies and measurement frameworks to optimize marketing performance.
  • Advocate for customer-centric approaches and leverage data-led insights to inform marketing decisions.
  • Manage budgets and marketing cost per acquisition to ensure 'best bang for buck' and delivery on budget.
  • Provide regular performance updates and quarterly reports to stakeholders.
Requirements
  • Tertiary qualification in Business or Marketing.
  • 7+ years of strategic marketing experience in business-to-consumer markets.
  • Proven ability to develop marketing strategies with a strong quantitative basis.
  • Deep understanding of digital marketing, including SEM, SEO, video, email, content marketing, conversion optimization, and analytics.
  • Previous retail energy experience is desirable.
  • Experience working on digital products and managing teams.
  • Natural test-and-learn mindset, adept at evaluating and testing new channel opportunities.
  • Proven success in designing and developing engaging content plans across various owned, earned, and paid channels.
  • Strong presentation, communication, and written skills.
  • Strong commercial and financial acumen with advanced Excel and data analysis skills.
  • Solid project management skills with good attention to detail.
What We Offer
  • Flexible and informal work environment that helps bring balance between work and home.
  • Generous discounts on home and car insurance policies and RACV roadside care.
  • Club Membership and great discounts across all RACV resorts.
  • Discounts from corporate partners that are updated monthly.