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Senior Search Engine Optimization Expert
2 months ago
About the Position:
We are thrilled to announce an opportunity for a Senior SEO Specialist to become a vital part of our Digital Team at Accent Group Limited. In this role, you will collaborate closely with the Group SEO Manager to implement effective SEO strategies across all our eCommerce platforms. Your focus will be on enhancing organic traffic through three essential SEO pillars: Technical SEO, Content Development, and Backlink Strategy.
Key Responsibilities:
- Oversee the SEO Admin Assistant, providing guidance, training, and managing deliverables.
- Conduct regular technical SEO assessments, utilizing templates to provide actionable recommendations to website stakeholders.
- Support the eCommerce and Digital Delivery teams during website migrations and platform enhancements, ensuring all issues are communicated to the appropriate parties.
- Perform internal linking evaluations to optimize site structure.
- Stay informed on Google algorithm changes and assess their impact on our brands.
- Execute ongoing keyword research aligned with current trends and insights.
- Manage Local SEO initiatives, including profiles on Google My Business, Apple Maps, and Bing Places.
- Develop unique and targeted meta-data for improved search visibility.
- Assist in content mapping and strategic planning as needed.
- Analyze keyword ranking performance and provide actionable insights.
- Conduct on-page SEO evaluations to enhance copy and landing page effectiveness.
- Regularly analyze competitors and industry trends.
- Perform backlink evaluations and identify new opportunities.
- Investigate competitor backlink strategies.
- Contribute to strategic digital PR initiatives.
- Report findings and insights to stakeholders and senior management.
- Collaborate with the eCommerce team to ensure the implementation of SEO best practices.
- Provide support to team members and stakeholders with SEO-related inquiries.
Qualifications:
- Experience in eCommerce SEO or within an agency setting is preferred.
- Familiarity with HTML, JavaScript, Python, or CSS is advantageous but not mandatory.
- Demonstrated ability to thrive in a cross-functional team environment, with strong multitasking capabilities and comfort in navigating ambiguity.
- Exceptional written and verbal communication skills are essential.
