Brand and Marketing Director

4 weeks ago

Sydney, New South Wales, Australia Vicinity Centres Full time

Role Overview

As a Brand and Marketing Manager at Vicinity Centres, you will play a key role in developing and implementing the Centre's brand strategy and annual marketing plan. You will work closely with the Regional Brand and Marketing Manager to ensure the marketing plan delivers on key opportunities for the centre.

Your key responsibilities will include leading the charge and contributing to the development of each Centre's Vision Strategy and Action (VSA) planning process. You will develop commercial strategies including brand awareness, digital, local activations, partnerships, campaigns, and promotion. You will also identify opportunities to support retailer business strategies through local marketing plans tailored to the needs of our consumers.

In addition, you will be responsible for managing budgets as per forecast, demonstrating a focus on managing cost. You will also be expected to collaborate with the Regional Brand and Marketing Manager to develop the brand and marketing strategies for the centre, aligned to the Vicinity Marketing Strategy and Vision Strategy and Action Plan (VSA's).

Key Accountabilities
  • Complete all elements of the annual performance cycle by the due date, including goal setting, mid-year reviews, and EOY conversations.
  • Conduct regular 1:1's, team meetings, and development conversations with a minimum monthly cadence.
  • Manage performance issues in an effective and timely manner.
  • Conduct quarterly development conversations with all team members.
  • Ensure 100% compliance training is completed on time for the team.
  • Deliver all health and safety, risk, and compliance requirements across the team.
  • Effectively manage budgets as per forecast, demonstrating a focus on managing cost.
  • Demonstrate a commitment to building own capability as a people leader.
  • Collaborate with the Regional Brand and Marketing Manager to develop the brand and marketing strategies for the centre, aligned to the Vicinity Marketing Strategy and Vision Strategy and Action Plan (VSA's).
  • Deliver and align with the Vicinity Marketing Strategy and asset cluster plan for the centre.
  • Develop a thorough understanding of consumer segmentation and key target markets to develop strategies that create value and deliver an ROI.
  • Plan, manage, and execute strategic campaigns, activations, and projects consistently to timelines and budgets.
  • In conjunction with the Digital and Social Specialist, develop and implement social and digital strategies, activity, monitoring, and reporting to support the cluster and centre marketing plans.
  • Provide centre operational support, including duty management shifts, centre walks, hoarding management, and onsite contractor support.
  • Develop a strong understanding of retailer businesses and engagement, ensuring regular and meaningful communication and reporting with our retail partners at all times.
  • Support the localisation of the national ESG strategy, including relationship management and data reporting.
  • Perform administrative and reporting duties, including preparing reports and attending Joint Venture Meetings and regional meetings, and the performance management of regional traffic, sales, and campaign PIR's and relevant risk, security, and compliance training reporting.
  • Perform financial/budgeting duties, including raising purchase orders, processing invoices, monthly forecasting, and supporting the Regional Brand and Marketing Manager with the annual budgeting and planning process.

Key Role Relationships

  • Brand and Marketing Manager
  • Marketing Executive team
  • Head of Brand & Marketing
  • Digital and Social Specialist
  • Leasing Managers and Executives
  • Marketing, Digital, and Creative Services Teams (National Marketing)
  • Centre Management team, including Centre Manager, Operations Manager, Administration Manager, Guest Experience staff, operations teams
  • Casual Mall Leasing and Vacant Shop Income teams
  • Property Analyst
  • DS&I Team
  • Risk Team
  • Compliance Team
  • Governance Team
  • Legal Team

Experience and Capabilities

Essential Experience

  • You will be an experienced marketing professional from retail and/or brand marketing with competency in modern, results-driven marketing. You will have a strong analytical understanding of local customer insights and knowledge of the competitive environments, with the ability to work as a part of a team and develop/maintain strategic relationships across a region.

Critical Knowledge

  • Strategic marketing expertise, including data & insights, frameworks, methodologies, and channels.
  • Marketing legal, risk, and compliance knowledge.
  • Event Management and Project Management skills.
  • Proofreading and Editing Skills.
  • Interpersonal and strong verbal and written communication skills.
  • Financial acumen and proven performance to drive value and commercial results.
  • Strong organisational, project management, and time management skills.

Capabilities

  • Consumer-led; understand the value of key consumer segments.
  • Challenge the status quo and explore more effective and efficient ways to get things done.

Personal Attributes

  • Your desire to live and breathe the Vicinity brand will see you succeed in this role. A relevant tertiary qualification is preferred.

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

  • Flexible working options.
  • Birthday leave & purchased additional leave.
  • $1,000 worth of VCX securities rewarded for eligible team members.
  • Internal mentoring program.
  • Generous Parental Leave.

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