Product Marketing Manager

5 days ago

Pyrmont, New South Wales, Australia Thomson Reuters Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Thomson Reuters. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies that effectively communicate the value of our products to target audiences.

Key responsibilities include:

  • Developing and implementing go-to-market plans for new product launches and feature releases in close cross-functional alignment with Sales, Marketing Proposition, and other go-to-market enablement functions.
  • Creating product positioning and messaging that differentiates products in the market.
  • Developing sales enablement materials, including product collateral, presentations, and competitive analysis.
  • Conducting market research to understand customer needs, market trends, and competitive landscape.
  • Using insights to inform product development, pricing, marketing strategies, and campaigns to drive product awareness, demand generation, and customer engagement.
  • Monitoring and analyzing campaign performance to optimize results and achieve KPIs.
  • Creating and delivering content for marketing channels, through leadership and events.
  • Providing ongoing support to the sales team with training, tools, and resources.
  • Gathering feedback from the sales team to continuously improve product positioning and inform marketing efforts.

About You

We're looking for a candidate with a strong background in product marketing, marketing, or sales, preferably in the technology or information industry. A bachelor's degree in marketing, business, or a related field is required. Proven experience in developing and executing go-to-market strategies, strong understanding of market research and competitive analysis, and excellent written and verbal communication skills are essential.

What's in it for You?

As a Product Marketing Manager at Thomson Reuters, you'll have the opportunity to work with a talented team of professionals, contribute to the development of innovative marketing strategies, and drive business growth. Our inclusive culture values diversity, equality, and inclusion, and we offer a range of benefits, including a hybrid work model, comprehensive benefit plans, and opportunities for professional growth and development.

About Thomson Reuters

Thomson Reuters is a global business that relies on diversity of culture and thought to deliver on its goals. We're committed to creating a workplace that's inclusive, equitable, and respectful of all employees. Our industry-leading products and services help professionals in the legal, tax, accounting, and compliance industries do their jobs better, creating more time for them to focus on the things that matter most.

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