Social Media Content Creator

1 week ago

Australia Meshki Full time
About Meshki

MESHKI is a leading Australian brand that empowers women worldwide to be confident, ambitious, and unstoppable. Founded in 2013, MESHKI has grown to become one of Australia's fastest-growing brands, recognized for its innovative approach to fashion and beauty.

Job Summary

We are seeking a highly skilled Social Media Content Creator to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social content strategy that aligns with MESHKI's brand vision and marketing objectives.

Key Responsibilities
  • Develop and implement a comprehensive social content strategy that aligns with MESHKI's brand vision and marketing objectives.
  • Stay ahead of social media trends and leverage them to create viral, engaging content.
  • Attend photoshoots and branded events to shoot and edit high-quality viral social content on iPhone and DSLR cameras.
  • Create visually appealing and engaging social content that aligns with social media trends, nuances, and brand aesthetic.
  • Plan and produce social media content to achieve engagement rate, follower growth, and product sell-through targets.
  • Plan and produce social-led photoshoots that align with different marketing objectives.
  • Create custom set backdrops for social-led photoshoots, including props and set design unique to MESHKI.
  • Plan and produce high-quality, high-engaging video content that showcases MESHKI's products and brand story.
  • Continuously ideate new ways to shoot and edit social content to enhance MESHKI's presence on different platforms.
  • Edit captured social videos optimized for high-engaging Instagram reels and Tiktoks.
  • Experiment with new content formats and creative approaches to stay ahead of the curve.
  • Encourage and implement innovative content ideas that differentiate MESHKI from competitors and attract a wider audience.
  • Conduct industry and competitor research to put forward recommendations for content gaps and upcoming collection/bespoke launches.
Requirements
  • Bachelor's degree in Marketing, Communications, Digital Media, Photography/Videography, or a related field.
  • Minimum of 3 years of experience in social media content creation.
  • An online portfolio showcasing a proven track record of creating high-quality, engaging content (photo/video) on Instagram and Tiktok.
  • An extremely strong understanding of photography and videography equipment and best practices, including lighting, model poses, and post-production edits.
  • Strong photo/video production and editing skills, with proficiency in video editing software (e.g., Inshot, Capcut, Photoshop).
  • Strong social media presence on personal Instagram and Tiktok accounts.
  • A strong attention to detail and creative eye for visually appealing content.
  • Ambitious and creative mindset with an obsession for social media and fashion.
  • Deep understanding of Instagram and Tiktok reactive trends, algorithms, and best practices.
  • Excellent communication and interpersonal skills, with the ability to engage and build relationships with followers and influencers.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Creative mindset with the ability to generate innovative ideas and solutions that align with brand values.
  • Genuine love for MESHKI and perfect alignment with its aesthetic and style.
  • Personal style that is elevated and inline with brand aesthetic and direction.
  • Inherent understanding of what appeals to MESHKI's target demographic, ensuring that all marketing efforts resonate with the audience.
  • Extensive experience with the US market and global business operations, with a proven track record of driving growth in diverse regional markets.
Benefits
  • Employee Perks: Monthly clothing allowance, generous employee discounts, and flexible working arrangements to support a healthy work-life balance.
  • Personal and Professional Development: We invest in your growth with access to training programs, workshops, and global conferences, free access to Headspace and Masterclass.
  • Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.

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