Lead, Vertical Video Content Creator

1 week ago


Australia Australian Broadcasting Corporation (ABC) Full time
About the Role

The Australian Broadcasting Corporation (ABC) is seeking an experienced Vertical Video Content Creator to lead and drive the creation of engaging vertical video content for ABC News. This is a full-time, twelve-month contract position based in Brisbane, Sydney, or Melbourne.

Key Responsibilities
  • Develop, produce, and distribute best practice vertical video content for owned and third-party platforms, including TikTok, Instagram Reels, YouTube Shorts, and more.
  • Lead a program of work focused on improving vertical video content for ABC News, aligned with the Audience-First Strategy, including developing and implementing training sessions, creating and updating workflow guides, and reporting on progress.
  • Regularly monitor, analyze, and report on social trends and analytics to improve content, increase engagement, and better serve the audience.
About You

The ideal candidate will have a sharp editorial focus, creative mind, and excellent understanding of vertical video, emerging social media trends, and the ability to spot opportunities for ABC News to grow its third-party reach and engagement. Team leadership skills are a must.

You will have significant experience in leading and influencing teams to create engaging video content for third-party platforms, ability to use analytics to hone the approach to content creation on social media platforms, highly advanced skills in communication and stakeholder management, and proven ability to exercise substantial editorial and creative autonomy and judgment.

What We Offer

The ABC is a collaborative, engaged, and supportive workplace that offers opportunities and career development across regional and metropolitan Australia. As a Vertical Video Content Creator, you will have the opportunity to make a positive contribution to the national conversation, help set the agenda, and build your skills in a dynamic and innovative environment.



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