MESHKI is a leading Australian fashion brand dedicated to empowering women worldwide to be confident, ambitious, and unstoppable. Founded in 2013, the company has grown to become one of Australia's fastest-growing brands, recognized for its commitment to quality, style, and customer satisfaction.

We are seeking a highly skilled and creative TikTok Content Creator to join our team as a Brand Ambassador. As a key member of our social media team, you will be responsible for developing and implementing a comprehensive TikTok content strategy that aligns with our brand vision and marketing objectives.

• Develop and execute a TikTok content strategy that showcases our brand's personality, tone, and aesthetic.
• Collaborate with our social media team to conceptualize and produce high-quality, engaging content that resonates with our target audience.
• Stay up-to-date with the latest TikTok trends, creators, and best practices to ensure our content remains fresh and relevant.
• Develop and execute entertaining TikTok content to amplify our brand's presence and drive engagement.
• Plan, film, and produce creative TikTok content to achieve follower growth, engagement rate, and product sell-through targets.
• Source and partner with reactive TikTok-specific creators to drive follower growth and engagement rate.
• Be one of the main faces of our TikTok brand, showcasing our products and brand aesthetic.
• Film a variety of content formats, including challenges, tutorials, behind-the-scenes, green screen filters, and stitches.
• Create TikToks educating followers on product, collections, and other marketing initiatives in creative, engaging ways native to the platform.
• Develop strategies to generate sales and drive product sell-through on TikTok through organic content.
• Highlight and create buzz around new launches and restocks to encourage sell-outs and heightened demand through TikTok content.
• Use TikTok to spotlight products, driving traffic to our website and increasing conversion rates.
• Continuously monitor TikTok trends, competitor activity, and industry developments to keep our content fresh and relevant.
• Experiment with new content formats, features, and creative approaches to stay ahead of the curve.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in social media content creation, specializing in TikTok.
• Must have an upbeat, bubbly, and witty personality to be the face of our TikTok brand.
• Excessive use of social platforms, specifically TikTok – if there's a trend, you're already on it.
• An extremely strong understanding of TikTok nuances and humor that can be leveraged in content and community management.
• An extremely strong understanding of TikTok-specific creators that can be utilized for our TikTok growth and brand perception.
• An online portfolio showcasing a proven track record of creating high-quality, engaging content for TikTok.
• Personal style that is elevated and in line with our brand aesthetic and direction.
• Strong understanding of elevated styling for different customer mindsets and personas through social content.
• Strong video production and editing skills, with proficiency in video editing software (e.g., Inshot, Capcut, TikTok native).
• Strong social media presence on personal TikTok account – please include your TikTok handle in your application.
• A strong attention to detail and creative eye for visually appealing content.
• Ambitious and creative mindset with an obsession for social media and fashion.
• Deep understanding of TikTok reactive trends, algorithms, and best practices.
• Excellent communication and interpersonal skills, with the ability to engage and build relationships with followers and influencers.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative mindset with the ability to generate innovative ideas and solutions that align with our brand values.
• Genuine love for MESHKI and perfect alignment with its aesthetic and style.
• Inherent understanding of what appeals to our target demographic, ensuring that all marketing efforts resonate with the audience.
• Extensive experience with the US market and global business operations, with a proven track record of driving growth in diverse regional markets.

We offer a comprehensive benefits package, including:

• Monthly clothing allowance
• Generous employee discounts
• Flexible working arrangements to support a healthy work-life balance
• Bi-weekly healthy breakfast in the headquarters
• Pilates, yoga, and meditation classes

We cherish a culture at MESHKI where every individual feels respected, valued, and empowered to contribute to our collective goal. We believe in collaboration, communication, a humble attitude to learning, and integrity and gratitude and professionalism. If you work hard and contribute to our empowering culture, you'll achieve any goal you set your mind to.