Cultivating Brand Connections

3 days ago

Sydney, New South Wales, Australia beBeeSocial Full time $60,000 - $70,000
Strategic Social Lead

Cultivate authentic connections between brands and audiences by harnessing the power of social media.

Key Responsibilities:
  • Develop comprehensive social media strategies from conception to execution.
  • Collaborate with cross-functional teams to drive brand awareness and engagement.
  • Lead content creation and ideation sessions, leveraging expertise in copywriting, video editing, and design tools.
  • Manage social listening and analytics tools to inform data-driven decisions.
  • Build and maintain relationships with stakeholders, including direct team members and wider business partners.

As a strategic social lead, you will have the opportunity to work with leading brands, develop your commercial acumen, and bring innovative ideas to life. You will also gain experience in community management, crisis communication, and social media trend analysis.

Requirements:
  • 2+ years' experience in a social media leadership role (agency or brand-side).
  • Proven track record of creating engaging social content: writing, video production, graphic design, and more.
  • Strong understanding of platform-native tools (Instagram, TikTok, Meta Business Suite) and scheduling tools (Later, Sprout, Hootsuite).
  • Proficiency in social listening tools (Brandwatch, Sprout, Meltwater, Brand24) and data interpretation.
  • Excellent communication and interpersonal skills, with the ability to write for different tones of voice and audiences.
  • Experience in community management across multiple social platforms.
  • Good working knowledge of reporting and metrics analysis.
  • Passion for social media trends, creators, and storytelling.

We seek a creative, strategic, and organized individual who is ready to take on a leadership role in our social media team.

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