Brand Manager

**About Woolworths Group**

Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand's largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.

**Role Purpose**

To be the expert in the activation of the Woolworths Group brands to deliver differentiated and tangible brand experiences for our customers, team, and stakeholders. You will do this by delivering a market-leading brand experience strategy that drives positive business outcomes and drives connection with audiences.
- 12month Fixed Term Contract Role**The Role**
- Develop brand activation plans in line with the Annual Operating Plan that drive relevant brand outcomes.
- Lead the end to end delivery of brand activation activity
- Effective management of brand partners & agencies
- Measure the effectiveness of brand activation activity and communicate to stakeholders
- Manage the effective reporting of brand activation activity
- Support the onboarding and exiting of partnerships
- Champion the value of brand experience throughout the business
- Support the assessment of key brand activation opportunities
- Effective financial management of designated activation budget
- Be an expert on key relevant channels, including best practice to activate in these channels and process to do so.

**What you bring to the role**
- Retail, supermarket, media or FMCG Industry experience
- Knowledge and experience in brand activation best practice management and implementation
- Is able to identify the need and purpose of customer insight in understanding data, and supporting a strategy or brief
- Able to conduct negotiations to drive positive outcomes.
- Is able to activate a brand activation plan. Understands the importance of brand-aligned partnerships and has industry knowledge.
- Has the ability to develop contracts partnering with the legal team that are clear and reflective of the brand requirements. Can clearly communicate with contract partners to ensure negotiations are smooth.
- Has an understanding of what a content strategy is, its importance to a brand, as well as the core channels where content comes to life.
- Has a strong understanding of budgeting and is able to interpret and adjust based on changing outcomes. Can create business cases to help determine campaign activity that deliver on company targets.

**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences - for our customers and for each other.

**We'd love to hear from You
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.