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Marketing Channels Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeOmnichannel Full time $80,000 - $150,000
Connections Planning Associate Director Job Opportunity

Are you a seasoned professional with expertise in omnichannel marketing? We're seeking a talented Connections Planning Associate Director to join our dynamic team and contribute to the success of our clients.

Mindshare is a global media agency that accelerates Good Growth for our clients. Our values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine.

This role will see you working closely with major retailers, focusing on whole FTEs across core roles. The planning resource has increased over the past two years as business outcomes have evolved. You will be collaborating with Data and Analytics teams, along with other strategic business units relevant to specific projects.

Key Responsibilities:

  • Translate media strategy into executional media ideas for paid, owned, and earned media channels;
  • Identify appropriate media channels and their roles for jobs to be done using tools, past learnings, and other resources;
  • Develop connections plans of recommended channels, budgets, flighting, and sample tactics;
  • Brief investment teams on planned campaign channels for response;
  • Lead ideation and brainstorming sessions to ensure creativity is at the heart of our recommendations;
  • Present competitive insights and lead data requests;

Our Ideal Candidate:

We are looking for someone with proven omnichannel experience and a strong understanding of marketing principles that grow brands. You should be able to build trust with our client and create positive collaborations within the broader media team.

What We Offer:

A competitive salary package, flexible working environment, paid parental leave, public holidays, birthday leave, and early finishes during summer months. We also offer career growth and development opportunities through learning and development programs, mental wellness support, and an inclusive workplace culture that values diversity and collaboration.