Channel Marketing

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Allied Pinnacle is a leading milling, manufacturing and distributor of flour-based food products including bakery products, flour premixes and food ingredients supplied to our retail, foodservice and commercial customers. Our heritage encompasses more than 100 years of flour milling and food ingredient expertise.

We have a reputation for excellence in customer service, product supply, technical expertise, quality, and we focus on the safety and engagement of our employees. We are committed to building a great future by enhancing individual and team success, encouraging diversity, and supporting innovative thinking.

An opportunity currently exists for a Channel Marketing & Digital Content Executive, based at our Head Office in Macquarie Park, on a full-time permanent basis. This role is designed for a forward-thinking digital native who thrives in a fast-paced, content-rich environment. You'll be responsible for crafting and executing innovative digital marketing strategies that elevate our brand presence across all touchpoints. From social media storytelling to data-driven campaign optimisation, you'll play a key role in shaping our digital voice and driving consumer and customer engagement. You will also support in overall Marketing administrative tasks and help support Customer teams for Trade activations.

Key accountabilities include:

• Create platform-specific content across social media, websites, and partner platforms.
• Manage our publishing calendar and digital assets, ensuring brand consistency.
• Work with agencies and internal teams to produce engaging video, photo and written content.
• Use tools like Canva, Adobe Creative Suite and AI platforms to streamline content production.

Digital Campaigns & Community Management:

• Monitor and report on digital performance and engagement metrics.
• Collaborate with digital agencies on paid media, SEO, SEM and campaign optimisation.
• Manage social media communities and respond to audience interactions.

Go to Market & Channel Activation:

• Support sales teams with the development of digital first trade tools (POS, flyers, merchandise, recipe books).
• Activate marketing campaigns across FMCG channels including grocery, foodservice, industrial, export and more.
• Coordinate with influencers and agencies to amplify brand reach.

Admin & Operations:

• Maintain marketing collateral, organise samples and dispatch logistics.
• Support vendor and supplier coordination.
• Help track marketing budgets and invoices.

The successful applicant will possess:

• Tertiary qualifications in Marketing or Business-related field.
• 1-3 years' experience in digital marketing, eCommerce or content creation, ideally in FMCG.
• Strong skills across photography, videography, editing, copywriting and social media best practices.
• Proficiency in MS Office, Canva, Adobe Creative Suite, Analytics Tools (Google Analytics, Meta Business Suite) Social platforms & Content Management System tools.
• Strong eye for brand and design detail, and the ability to manage multiple projects.
• A collaborative mindset with the drive to work autonomously when needed.

What is in it for you:

• Our culture is warm, friendly, and inclusive, and we encourage each other to bring our authentic selves to work.
• Work/Life balance.
• Access to Employee Assistance Program (EAP).
• Access to onsite swimming pool/tennis court.
• Free morning coffee and yummy treats.

Living our Values: Act as One, Better Every day, Own It, Think Differently, and Enjoy the Ride.

If you are motivated and results driven professional with the required skills and experience, then this is an exciting opportunity for you be part of Allied Pinnacle.

To apply, please follow the prompts.

We appreciate every application and will reach out to shortlisted candidates.

Seniority level

• Seniority levelAssociate

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Writing/Editing
• IndustriesFood and Beverage Services and Food and Beverage Manufacturing

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