Strategic Communications Leader

2 weeks ago

Brisbane, Queensland, Australia beBeePublicRelationsAccountManager Full time $100,000 - $120,000
Role Summary: We are seeking an experienced Public Relations Account Manager to join our team. As a key member of the account management team, you will be responsible for managing and executing PR campaigns, building strong relationships with media contacts, and providing exceptional client service.

Key Responsibilities:

  • Develop and execute strategic PR plans, calendar plans, and critical path timelines.
  • Manage day-to-day client activity, ensuring timely execution of all deliverables.
  • Oversee and approve PR and social plans before escalating for senior sign off.
  • Maintain and update key account tools such as coverage trackers, media lists, influencer databases, and shared folders.
  • Act as event lead for any brand activations or media-facing experiences within your portfolio.
  • Ensure all client work is aligned with brand tone, messaging, and KPIs.
  • Identify challenges early and escalate with proactive, solutions-oriented thinking.

Media and Influencer Management:

  • Build and maintain strong relationships with top-tier media and influencer contacts.
  • Lead the charge on securing interviews, feature coverage, and media appointments.
  • Introduce junior team members to key contacts and help them grow their networks.
  • Stay across industry news and media landscape shifts that could impact client visibility.

Client Service:

  • Develop a deep understanding of your clients' brands, products, markets, and competitors.
  • Lead regular WIP meetings, project briefings, and ongoing communications with clients.
  • Respond to client needs in a timely, solution-focused manner, coordinating across your team.
  • Bring fresh, creative thinking to campaign strategy, including non-traditional PR opportunities such as partnerships, social content, and brand collaborations.

Team Management:

  • Support and guide junior team members across all areas of account work.
  • Maintain open communication with your Client Lead or Senior Manager on account status, performance, and team development.
  • Provide constructive feedback and participate in performance check-ins and mentorship conversations.

Required Skills and Qualifications:

  • 3-5 years of experience in a PR or communications agency environment.
  • Proven track record of running day-to-day client work with minimal supervision.
  • Confident managing and mentoring junior team members.
  • Excellent written, verbal, and interpersonal communication skills.
  • Strong media and influencer relationships across relevant sectors.
  • Highly organized, solutions-focused, and comfortable juggling multiple projects.

Benefits:

  • Opportunity to work with a talented team of professionals.
  • Chance to develop and execute innovative PR campaigns.
  • Competitive salary and benefits package.
  • Professional development and growth opportunities.

Others:

  • Contribute to new business proposals and decks in collaboration with senior leaders.
  • Monitor run rates, timesheets, and account resourcing to reduce over-servicing.
  • Identify opportunities for organic growth and new projects within existing accounts.
  • Own the development of case studies that highlight strong results and creative thinking.

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