Regional Alcohol Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeCareer Full time $180,000 - $220,000
Job Opportunity

About Our Organization

We are a renowned luxury spirits company known for crafting prestigious single malts and premium portfolios. Headquartered in Scotland, we operate across 100+ markets through a mix of owned operations and strategic partnerships. Our flagship brand is a global icon in the ultra-premium whisky category, with a deep commitment to integrity, heritage, and storytelling.

The business is privately held with a culture focused on excellence, respect, and giving back. In the ANZ region, we are in a critical growth phase with significant untapped market potential.

Key Responsibilities:

  • Leading commercial strategy across a portfolio of ultra-premium spirits
  • Owning and influencing distributor partnerships, including JBP (Joint Business Planning), pricing, trade spend, and execution
  • Representing the brand in key customer, trade, and industry engagements across the region
  • Delivering local activation of global brand campaigns across both on-premise and off-premise channels
  • Providing market insights to regional stakeholders and contributing to broader APAC planning
  • Ensuring all activity aligns with brand positioning and long-term equity goals

Required Skills and Qualifications:

  • A proven track record in premium or luxury alcohol, with a commercial mindset, brand sensitivity, and maturity to operate as a sole market lead
  • Experience working closely with distributors, managing external relationships, and navigating joint business planning
  • A strong understanding of on-premise and off-premise trade dynamics
  • A brand-led mindset with commercial sharpness and autonomy
  • Comfortable operating independently and influencing regionally
  • Ideally, exposure to cross-border or trans-regional business environments
  • Able to represent a global brand with credibility, precision, and strategic thinking

Candidates from Prestigious Whisky, Champagne, Fine Wine, or High-End Spirits are encouraged to apply.

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