B2B Marketing Specialist

3 days ago


Brisbane, Queensland, Australia Global Payments Full time
About the Role

We are seeking a highly skilled B2B Campaign Manager to join our dynamic marketing team at Global Payments. As a key member of our team, you will be responsible for developing and executing impactful B2B campaigns that drive lead generation and customer acquisition for our leading Australian payments brands, Ezidebit and Eway.

Key Responsibilities:
  • Collaborate with our sales and partnership teams to create a suite of marketing assets that empower our Integrated Software Vendors (ISVs) to drive customer acquisition and awareness.
  • Develop content and marketing assets for multiple channels, including webinars, videos, web pages, digital assets, social media, and sales presentations.
  • Optimise lead-to-conversion communications and processes in partnership with the sales team.
  • Work with partner marketing teams to create joint value propositions that position our brands as the payment solution of choice.
  • Develop and implement a partner-centric nurture program to keep engagement high and establish thought leadership.
  • Lead the project management of customer communications for existing merchants.
About You

You will be a strong communicator with a talent for uniting teams. You will excel at crafting engaging content across multiple platforms and consistently seek ways to streamline processes. Data-driven in your decision-making, you will always be looking for opportunities to optimise campaigns and enhance performance.

You will also bring:

  • A Bachelor's degree in Marketing or related discipline.
  • 5+ years of experience in B2B marketing roles, ideally with software products.
  • A proven track record of managing campaigns that drive lead generation.
  • Strong analytical skills with the ability to review performance results and make data-driven recommendations.
  • Proficiency with Salesforce or similar CRM software.
  • Exceptional time management, organisational, and communication skills.


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