Loyalty Programme Manager

3 days ago

Sydney, New South Wales, Australia beBeeEngagement Full time $100,000 - $180,000
Loyalty Lead Role

This role is critical to our loyalty program, driving strategy in collaboration with senior leaders. The Loyalty Lead oversees the development and enhancement of our loyalty app, forges valuable partnerships, and drives engagement and utilisation of our loyalty program components.

The Loyalty Lead leads a small team that leverages deep member insight to create captivating loyalty content, boost member engagement, and harness analytics for personalised experiences. By collaborating across teams, the Loyalty Lead ensures our loyalty initiatives are not only effective but also innovative, driving member retention and loyalty.

  • Develop and implement loyalty strategies that create value for members and drive business growth.
  • Oversee the evolution of our loyalty app, enhancing usability, features, and engagement while ensuring seamless integration with our digital ecosystem.
  • Build and manage external partnerships that deliver meaningful value to members and strengthen our brand.
  • Design and develop compelling loyalty campaigns and content that excite and engage our members.
  • Lead and mentor a small team, fostering collaboration, growth, and results.
  • Drive member engagement through personalised initiatives, surprise & delight moments, and member-first strategies.
  • Analyse data and insights to optimise loyalty performance, track KPIs, and deliver reporting to senior leadership.

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