Senior Customer Loyalty Programme Manager

5 days ago


Sydney, New South Wales, Australia beBeeLoyalty Full time $120,000 - $140,000
Customer Loyalty Manager Job Description">

We are seeking a highly skilled Cross-Functional Customer Engagement Specialist to lead the design and execution of a customer-centric loyalty strategy that drives acquisition, engagement, retention, and lifetime value.

">Key Responsibilities:">
  • Develop and implement a comprehensive loyalty program roadmap, ensuring timely delivery of initiatives through effective stakeholder engagement and cross-functional coordination.
  • Collaborate with teams across Marketing, Commercial, Tech, Finance, and CX to evolve the loyalty proposition based on customer insights and market trends.
  • Use segmentation and behavioural data to deliver targeted, personalised campaigns that enhance engagement and communicate key value.
  • Oversee program governance, resource planning, and KPI tracking to measure success, commercial impact, and ROI.
  • Analyse program and campaign performance to identify optimisation opportunities and maximise effectiveness.
  • Monitor market trends and competitor activity to identify innovations and opportunities to strengthen the loyalty offering.
">Requirements:">
  • Experience in loyalty program development and management, ideally in digital, retail, travel, or consumer-facing sectors.
  • Proven ability to deliver loyalty programs and promotions that boost engagement, retention, and customer value.
  • Strong project and program management skills, with a track record of leading cross-functional initiatives.
  • Experience shaping customer value propositions aligned with insights and commercial goals.
  • Deep understanding of loyalty marketing, customer lifecycle strategy, and data-led decision-making.
  • Proficient in Excel, SQL, and statistical tools; strong analytical mindset.
  • Skilled in customer segmentation, personalisation, and CRM/marketing automation platforms.
  • Strong communicator and collaborator, with the ability to influence at all levels.
  • Demonstrated leadership in building and motivating high-performing teams.
">What We Offer:">
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • Recognition and rewards for outstanding performance.
">How To Apply:">

If you are a motivated and experienced professional looking for a new challenge, please submit your application, including your resume and a cover letter outlining your qualifications and experience.



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