Digital Marketing Strategist

2 weeks ago

Brisbane, Queensland, Australia Culture Kings Full time

About the Role

Culture Kings is seeking a highly skilled Google Paid Specialist to drive the growth of our e-commerce stores across Australia, New Zealand, and the United States. As a key member of our marketing team, you will leverage your expertise in Google advertising to enhance our online presence, increase traffic, and maximize ROI from our SEM campaigns.

Key Responsibilities

  • Develop and implement effective Google Ads campaigns to drive sales and profits across all markets.
  • Optimize ad performance through A/B testing, keyword analysis, and audience targeting.
  • Manage budgets effectively across multiple campaigns and markets.
  • Implement and refine search & keyword strategies to drive relevant traffic and increase conversions.
  • Utilize Google Analytics and other tools to track, report, and analyze website traffic and campaign performance.
  • Collaborate with the e-commerce, web development, and design teams to optimize landing pages for higher conversion rates.
  • Stay up-to-date with the latest industry trends, tools, and best practices.

Requirements

  • At least 5 years of hands-on experience in a PPC/SEM role, preferably for global e-commerce brands.
  • Minimum 2 years experience in managing Annual Marketing budgets of more than $1 Million.
  • Expert knowledge of all Google products, including Google Ads, Google Merchant Centre, GA4, and Google Tag Manager.
  • Experience managing and optimizing large product data feeds using tools such as Datafeedwatch or similar.
  • High proficiency with Excel and/or Google Sheets.

What We Offer

Culture Kings is a dynamic and innovative company that offers a unique opportunity to work with a leading brand in the streetwear industry. As a Google Paid Specialist, you will have the chance to work with a talented team, develop your skills, and contribute to the growth and success of our e-commerce stores.

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