Transformational Senior Marketing Leader

1 day ago

Sydney, New South Wales, Australia beBeeMarketing Full time $110,000 - $140,000
Job Title

Senior Marketing Manager, ANZ

Job Description

We are seeking a seasoned market leader with a comprehensive background to lead our marketing initiatives in the ANZ region.

This pivotal role will be responsible for driving growth, ensuring alignment between marketing efforts and building on ANZ's internal reputation as a pioneer in consumer-centric marketing.

Success in this role requires exceptional leadership skills, proven excellence in partnering with commercial teams to drive enterprise value.

Influencing skills will be a critical enabler for the successful candidate, managing many and varied relationships with key stakeholders including regional and global teams such as Communications, Creative and Digital, Product.

To succeed in this role, you will be a consumer-first, passionate and inspirational leader who can compel your team and those around you to take action in pursuit of delivering better sleep solutions.

Key Responsibilities

  • Partner with revenue, product and marketing colleagues to lead and shape impactful marketing efforts, setting a new standard for our industry in terms of reaching and converting consumers across the entire funnel.
  • Own, lead, craft, and execute the ANZ marketing strategy in accordance with commercial objectives, clearly linking resource deployment to business impact.
  • Design and execute comprehensive multi-channel marketing campaigns for the ANZ market, setting clear channel KPIs and building our knowledge database for future marketing initiatives.
  • Partner closely with colleagues in Brand, Comms pods and delivery functions to bring a comprehensive approach to key initiatives such as product launches and brand campaigns.
  • Lift overall awareness and lead generation for ANZ.
  • Evaluate marketing effectiveness and report at regular intervals on performance and learnings.
  • Own media investments and effectiveness, partnering with agencies and analytics colleagues to measure, understand and improve these investments.
  • Proactively suggest partnerships and other sources of lead generation.
  • Contribute proactively to the global Resmed marketing efforts outside your immediate market and region.
  • Presentation confidently and with passion to elevate the organisation's understanding of the marketing function as a contributor to success.

Qualifications and Experience

  • A minimum of 8 years of marketing experience, with at least 3 years in a leadership role.
  • Proven track record of developing and executing successful omnichannel marketing strategies with demonstrated real-world impact.
  • Experience leading a small team.
  • Strong business acumen and analytical skills to assess market opportunities and ROI.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced and dynamic environment.

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