Transformational Marketing Leader

Job Description:

We're seeking a results-driven marketing leader to drive integrated digital campaigns, foster commercial relationships, and accelerate performance across new and existing accounts.

As a key member of our team, you'll be instrumental in building strategic partnerships, aligning cross-functional teams, and championing our mission to empower learners and support education providers through a transparent, student-first platform.

The ideal candidate will possess a strong track record of developing high-impact campaigns, managing external agency and vendor relationships, and presenting strategic growth plans to executive stakeholders.

• Digital & Performance Marketing:
  • Develop mid to long-term strategies to deliver on direct response marketing.
  • Lead the strategy and execution of direct response marketing across eDMs, lead generation, programmatic display, paid social, video, native, and mobile channels.
  • Build and deliver high-performing, cost-efficient campaigns focused on scalable ROI and continuous optimisation.
  • Collaborate closely with creative, content, analytics, and data teams to align audience segmentation, messaging, and testing frameworks.
  • Own marketing performance reporting and insights, using data to inform budget allocations and strategic pivots.
  • Manage external agency and vendor relationships to ensure high-impact delivery and best-in-class media performance.
• Strategic Partnerships and Business Development:
  • Develop and execute partnership strategies with major Australian publishers to amplify reach and deliver targeted performance outcomes.
  • Identify and pursue new business opportunities through strategic pitches, collaboration with creative and data teams, and tailored media solutions.
  • Serve as a strategic advisor and trusted point of contact for clients, building long-term relationships grounded in results and insight.
  • Present quarterly and annual forecasts to the Commercial Director, incorporating deep commercial planning and strategic account growth.
• Cross – functional collaboration:
  • Build strong, productive relationships with internal product, engineering, design, and commercial teams to align on roadmaps and unlock new marketing capabilities.
  • Partner with external stakeholders and platform teams to pilot new features, improve integrations, and unlock performance efficiencies.
  • Act as a connector across the business ensuring digital initiatives are aligned with product innovation, business goals, and customer needs.

KPI's:

• Website traffic - organic, paid search, social, referrals and email
• Lead generation - total leads, cost per lead
• Applications - lead to start conversion, cost per application and enrolments

Qualifications:

• Tertiary qualification in Marketing, Business, Communications, or related fields.
• Confident using marketing platforms (e.g. CM360, Google Analytics, Search Console, Ad Manager CRM tools, dashboards) to drive decisions.
• Skilled in marketing briefing, quality assurance, and performance optimisation.
• Able to connect data and insights directly to creative, targeting, and messaging strategies.
• Strong presentation and communication skills.

Experience:

• 7+ years of experience in digital marketing and performance-led strategy, with senior-level experience in cross-functional leadership.
• Proven ability to develop high-impact campaigns across a wide range of digital channels and platforms.
• Commercially savvy with experience in building new business pipelines, developing partnerships, and presenting strategic growth plans.
• Strong communicator with the ability to manage both executive stakeholders and day-to-day teams across internal and external groups.
• Passion for experimentation, data-led decision-making, and staying ahead of industry trends especially in media partnerships and platform innovation.

Additional Information:

• At [Company Name], we invite you to be part of something transformative. As a global EdTech leader, we collaborate with leading universities to create and deliver online education solutions that tackle global social and economic challenges head on.
• Learn more about what it's like to be a Keypather.